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Page 111 text:
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ff .gm . Vx .-M! ylbv 'lp- f ' 'f ' Permanent pressure opens up a new gap for the younger generation That V ls not for Victory. It's the sign permanent pressure puts on its victims when they try to close permanent press pants that have shrunk. Oh, he'll close his pants on the next try, all right--while listening to his blg brother tell him to lay off the french fries. And he'll go oft on his first date all right. But when the dancing starts, he'II know his pants are tight! He hasn't gained weight. lt's perma- h8hf PFBSSUFS. ' Permanent pressure is that un- happy state of fabric contraction that results when a permanent press gar- ment shrinks after washing. But with the Santorized-Plus-2' trademark. a permanent press gar- ment will not shrink out ot shape or fit. No matter how it gets laundered Sure, tight pants are in this year. But not that much. 1 -JAWWEERA fights peamnent pressure
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Page 110 text:
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TDQGM 225 PARK AVENUE SOUTH NEW YORK, N.Y. 10003
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Page 112 text:
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I FA MA Compliments of T 84 IUVE ILE UFACTURERS ASSOCIATION, INC. FRED ISAACSON PRESIDENT ARON L SOLOMON EXECUTIVE DIRECTOR The Belding cat has changed its stripes. Y' Look again. That s a wild new fashion . ,K A Af ' striped Belding fabric you see. One ofa 'TEV X, .complete collection of great new designs tw - -pw -4 , in exciting colors on fantastic new blends . . . and in the volume price range , f A BETTER THINGS FOR BKITER SEWING 1430 Broadway, New York, N.Y. 10018 rf wi: er new as 'on a r'c in The Belding cat will keep changing its stripes spots and fabric concepts to keep ahead of your cus tomers fashion thinking and to keep you ahead of everybody else in giving them what they want Watch our stripes turn to dollar signs right before your eyes It s a change that will be very profitable for you' ef f I V' , . . . , . I 1 ' V ga- .1534 v: ' 3 xr ' :rye :' ::.,-: I::s:1:1:- ' : il' i ff? :izfjri ' ' . V 3335 n 2 ':z5?f I I 5' 5: ' A ' : - I f I ' . ' 1 :,,f5I5l5f5 .E3'T : . egg 5 5. f ' - '4 :.:.::.:- 'f'51'E I if 53- ' 'I I a 5 Y- 2' ?f?. 7Zf5, 555f:2Y ' v ,M I., ,, .... . . . 32313 ' I 11115 1 Make sure your customer huys the Bclding thread com atihle A - .: h h f hi f b n hbre and color, I
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