Eastern Mennonite School - Shenandoah Yearbook (Harrisonburg, VA)

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 Development is precisely what the word implies — we are planning the future of this institution, stated Richard Benner, director of Development. In this context, the role of the Development Division becomes much broader than merely a front for fund raising. Ideally, fund raising should be at the end of a long progression of planning and projection rather than a haphazard scramble for money when a need suddenly arises. This year, the Development staff gave priority to ideas, projections, and long-range planning. Pointing out the crisis-planning nature of EMC Development in previous years, Benner stressed that proper develop- ment is being twenty-five years ahead. In putting this philosophy into concrete practice, the Development personnel worked closely with department chairmen to ascertain their dreams and visions for the future and drew up concrete proposals for facilities needed in the next decade. The Develop- ment Office then increased contacts with foundations in attempts to finance their proposals. Capital projects studied this year included chapel renovation and a field house. To carry out these plans for the future, continued support was needed from communities outside of EMC. Media, Church and Alumni Relations departments strengthened communication channels with their con- stituencies. The Media Relations Office increased production of television specials and ran more advertising for EMC in nationally-distributed maga- zines. The Alumni staff encouraged community involve- ment in EMC by placing responsibility for regional chapters under the Alumni Association. The Church Relations director strengthened ties with congregations through increased extension team contacts. Development planning session 30

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 DEVELOPMENT 29

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Richard L. Benner BA Director of Development lames V. Bishop BA Director of Media Relations Norman H. Derstine ThB Director of Church Relations Carl B. Harman BS Director of Alumni Relations Samuel Z. Strong MA Director of Deferred Giving 31