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Page 22 text:
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Below: Selena Smith, sales director, for WDMC performs her job primarily over the phone. Bottom: Dale Sexton, production di- rector, at work at the University ' s own radio station. WDMC. Right: David Jones, station manager, plays Top 40 hits for the University ' s listeners. Opposite Page: leff Larsen. music director, looks through the library of albums to choose for air play. Photos by Neil Thompson 18 Student Life
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Page 23 text:
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The expression hands-on experience once again took a concrete shape this year at the University with the construc- tion of a campus student-run radio station, WDMC. Entering the airwaves in August, 1984, WDMC provides laboratory experience to stu- dents and is offered by the De- partment of Mass Communica- tions. Signals are transmitted by a ca rrier current system through the University ' s ca- bles. The station ' s signal, located at 57 on the AM dial, can be received by virtually all dor- mitories and academic build- ings on campus. WDMC disc jockeys enter- tain the campus community by providing the opportunity to listen to the format com- piled of Top 40, album-orient- WDMC ed rock and urban contempo- rary music. WDMC also gives students, primarily those majoring in mass communications, the op- portunity to gain experience on the air, planning promo- tions for the station, musical air play and commercial pro- duction. We give practical experi- ence to those who are interest- ed in learning about the broad- cast industry, said David Jones, a junior broadcasting major from London and WDMC station manager. Eight management person- nel compile the station ' s man- agement staff and are advised by Donna Williams, broadcast- ing instructor. Also approxi- mately 35 disc jockeys and stu- dents fill positions in sales of commercials and promotions. WDMC staff members were greatly concerned with pro- moting the station to the com- munity, according to promo- tional director, Stephanie Ha- peman, a junior broadcasting major from Louisville. Promo- tional activities filled the year at the University for Hapeman. As WDMC music director, Jeff Larsen, a junior broadcast- ing major from Grand Rapids, Michigan, has the duties of de- termining the music selection, building the music library and compiling the songs on the monthly hit list. WDMC has proven to be a tool in the learning process and starting point for some fu- ture disc jockeys, station man- agers and sales personnel. Serving as a stepping stone for their future: on or off the air. student Life 19
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