Douglas MacArthur High School - MacArtair Yearbook (Houston, TX)

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292 advertisements Advertisements have come a long way We've come a long way in communication and advertise- ments. In the space age of the seventies, America is even more into the proiection of its services and products to the public. Perhaps the only other place to find as much competition as in advertising world is on the Super Bowl football field. In the last ten years the conservation and reticence of the advertising world have given way to daring and boldness. The advertising business utilizes every medium open to them to get the advantages of their client's product over to the public. The television, billboards, newspapers, and t-shirts are all an open wilderness for the advertiser to let his imagi- nation reach the people. Bright color, catchy images, graphic designs, and slightly concealed inuendos are all used to keep the public's mind focused on a particular product. Many peo- ple are more familiar with the tune and lyrics to a popular iingle than with the top ten tunes. Advertisers are amateur psychologists who are able to play upon emotions and preiudices of the public. Many advertisements are mini-stories in which the viewer is able to identify and relate to the characters and then feel a need for the product. It is obvious that these tactics are working because the American public is buying more than ever, even in a time of recession. The direction of the advertisement seems to be headed in the direction of that far off horizon of the unthinkable. Advertisements have come a long way.

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, Ms. Gladys Ewton and Ms. Eaula Wheelock lbackgroundl express shock that someone should enter the behind-the-scenes action of the snack bar. i M .R 31 S32 r li. L W 431 MW is Q . WEE- rm , x r N Y L if f X Every day the twenty-three cafeteria workers are stormed by 3,000 starving people. The ladies who hold up under this rush, are Ms. Audrey Dickens, Ms. Betty Hoeser, Ms. Patricia Jordan, Ms. Bobbie Solomon, Ms. Janie O'Konski, Ms. Louise Foley, Ms. Shirley Hickman, Ms. Brenda Beam, Ms. Evelyn Lewis, Ms. Virginia Gilbert, Ms. Betty Matranga, Ms. Martha Doyle, Ms. Mat- tie Watson, Ms. Betty Mericle, Ms. Frances Wagner, Ms. Edith Smiley, Ms. Helen Buckaloo, Ms. Gladys Ewton, Ms. Eaula Wheelock, Ms. Irene Vaughn, Ms. Lillian Prewitt, Ms. Laura Horn, and 44: leanette Square. The burde shoulders Jody Nob

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