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STATEMENT OF THE' COMMANDING OFFICER I think the cruise was the most challenging and at the same time re- warding experience in the career of every man on board. The opportunity we received to greet and meet almost half a million Americans, and to see their enthusiasm and genuine interest in the Navy-Marine Corps Team aboard the DeSoto County was the most singularly rewarding feature of the cruise. No man could have worked with a finer team of men, nor received a finer welcome than that received by the DeSoto County in every port on every one of the five Great Lakes. We have a new appreciation for the fresh water seaports and seamen of the Great Lakes. 1 We have experienced hospitality second to none. As a result of this cruise, each of us wears his uniform more proudly, holds his head a little higher, and has a greater feeling of pride in the service of his country than ever before. It was a wonderfully satisfying experience. . H. D. MANN, Jr. Lieutenant Commander, U. S. Navy Commanding Officer USS DeSoto County CLST 11715 V - N M -,M 1--- V .:-:-- ,-,,,,,,,., F. ..,,,,,,,.-.,,,,, ., - I- ,W V '- ' ' - '- ' - FqE- W 11 WUI L. A . . ,......-.-.,...,-,,...........,.,,,.-,,, ,,,,. , V
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Page 7 text:
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qualifications. Evolved from famed war -proven forbears, it still was a new type in the inland seas area and it also had unique capabilities for perform- ing as a show boat. It was narrow enough to pass through the seaway system and its shallow draft enabled it to enter otherwise inaccessible har- bors. Its troop carrying capacity permitted embarkation of special demon- stration teams, its interior well deck provided exhibit space and visiting room, and its open mouth or retractable bow opening created an imme- diate impact upon all who saw the ship. Organize the cruise as a public relations effort, employ every dynamic public relations tool appropriate and available, indoctrinate the embarked Navy-Marine Corps personnel in established public relations precepts and procedures, employ the assistance of all available public relations personnel and resources in the cruise area, and fully support public relations officers assigned to accomplish cruise objectives. Ensure maximum mileage from available funds by converting commonly available materials into give-aways so that all visitors would have at least one souvenir, obtain volunteer services and donations of material, train shipboard personnel to perform public relations duties, exercise the utmost ingenuity in constructing and obtaining inexpensive but effective displays, and capitalize on established local activities and events. ACHIEVEMENTS Judged solely by the imitation and repetition it has inspired, Sea- power's Report to the Stockholders is a solid success. Navy Department planners have proposed follow-up cruises, including one on the Mississippi --preferably by the DeSoto County and its tested Navy-Marine Corps Team. State Department interest also has been shown. Other ships are using tactics, tools and techniques developed and tested on the Great Lakes Cruise. And there are other significant credits. . . --426, 167 civilians hosted on board, an average of 700 persons an hour during 61 visiting days. . .with an astounding 600fZ of one city's popula tion hosted on board. --95240, 000 in free publicity obtained in projecting Seapower's message into an area of 10 million persons through 82 1X2 hours of radio and television time and 7, 168 column inches of newspaper space. --Navy and Marine Corps recruiting programs stimulated with an even greater surge of interest indicated among 12-15 age youths. --New prestige in the Great Lakes littoral for Navymen and Marines, satisfyingly evident to all -- especially to the cruise team. --338 prominent midwestern leaders hosted for one and two-day cruises, with Secretary of the Navy invitations Qcompared to a total of 1, 200 such invitations last yearj, and 1, 528 special guests hosted at on-board receptions. --66 speaking engagements accepted and completed. --A Secretary of the Navy Commendation for Achievement for the DeSoto County's commanding officer, plus his nomination as one of America's outstanding young men of the year. -- Ship of the Year nomination for the USS DeSoto County. E d n
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