De Soto County (LST 1171) - Naval Cruise Book

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,.,,,, , . . ...i. H...-F,-1. .... -. - -vu-m -v -wx-vue IF WE HAD BEEN GIVEN 51,000,000 TO SPEND ON RECRUITING PUBLICITY, WE COULD NOT HAVE GOTTEN A BETTER RETURN FOR OUR MONEY THAN TO HAVE FINANCED THE DESOTO COUNTY CRUISE. -- The Director :of Naval Recruiting I DON'T BELIEVE THE CRUISE CAN BE4IMPDROVED. I ONLY HOPE IT CAN BE REPEATED. I . MY ONLY REGRETYIS THAT THE SHIP DID NOT VISIT EVERY COMMUNITY IN THE UNITED STATES. ' -- Director of Personnel United States Marine Corps f 1

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The LST Great Lakes Cruise 1964 was highly successful and completely sound in principle and concept. Letters, statements and public reaction bear out the fact that the effects of this cruise will be profound. With this statement the commanding officer of the tank landing ship USS DeSoto' County concluded his written report of the most improbable voyage of any U. S. warship in recent years and one of the most successful. His combatready, salt water amphibious warship had justreturned to its Atlantic coast home port, ending an extraordinarily successful public relations cruise to 17 cities bordering the nation's inland seas. A recognition of the importance of good community re- lations and the necessity for civilian understanding' and support for United States Navy missions world-wide, the operation succeeded because basic public relations princi- ples were consistently emphasized and practiced, with an g application of originality, enthusiasm and dedication. Measurements of cruise successes are many. A few are listed below. Others are contained on succeeding pages -- in the highly commendatory letters from high ranking military officials, civic leaders and ordinary citizens, in the abundance of laudatory yet objective press clippings that revealed the warm and interested welcome tendered to the cruising Navy-Marine Corps Team, and in pertinent sections of the very revealing report submitted at voyage end. W -- Navy Department planners have proposed a contin- uation of such cruises, including one the length of the Mississippi river. -- State Department interest is being shown. -- Other ships are using visit techniques, tools and tactics developed and polished by the DeSoto County.