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, - ' W , . , .A ,-.. .r.....-.V---., .. . .,. ,,,. , A , , M ,,,,, . . ' - - -my Y: . . ':F gfkgtkvlf., -f'!IF.'EF'!1f, --...- mae. B '-A 'A -ef -. g :'.:- - W-:'-'+'f.:.'-M . ' S ' --,, - . A. 4.11- gn- s,?p:i.'-551--1'?RHetw,-.swf H.. fm?-M - -'N - A , 3- zum,-:,.f:,4 :::: -:::..::: ' nr: ,--f-cfm-arm:-...A--fa--4......-.A-0.....1-...... . .,.., . JL.. . .. , - SITUATION hOUgh more than half of the Navy's recruits come from the . American midwest and the Great Lakes littoral, the Navy has historically been hampered geographically in projecting its live image and its message into the nation's heartland. Because they live far inland, residents are O largely unaware of Seapower's importance and vital roles of the Navy and Marine Corps in meeting today's four ocean challenge. With the opening of the St. Lawrence Seaway, however, have come new opportunities for carrying Seapower's dramatic, living story to res- idents of the large cities lining North America's inland seas and for in- spiring needed support and understanding for our nation's sea services. Good will visits in foreign ports are routine for American ships op- erating on the seven seas as part of the free world's defense force. At the same time, public relations is seldom a primary mission of U. S. ships in U. S. ports. It had priority last summer, though, when an amphibious ship cruised 1, 200 miles into the Great Lakes on a double-barrelled public re- lations mission. Bidding for increased understanding at home and support from the American people for Seapower missions world-wide, the Navy sent the tank landing ship USS DeSoto County and its specially embarked Navy-Marine A Corps units on its 17-city, 9, 100-mile voyage. Described by a Marine general as Seapower's Report to the Stock- holders, the cruise was designed to reach the 10 million Americans who live and work in port cities dotting the Great Lakes shores. PR OBJECTIVE The operations order put it this way: Visit the maximum number of population center ports in the Great Lakes area, conduct 'open houses' in the ports visited, depict by means of embarked displays. . . and demonstra- tions, press conferences and interviews, speeches, and by every other dy- namic public relations procedure the full meaning of Seapower... .in order to provide the people of the Great Lakes area with an opportunity to see and know their Navy and Marine Corps. r A PROBLEMS Select a major ship which would have a great potential for reaching a maximum number of persons with the cruise message, and at the same time possess the physical capabilities for passing through narrow locks and canals and for tieing up at piers in relatively small and shallow harbors. Identify military and civilian public relations units and individuals that can best contribute to a successful cruise, obtain enthusiastic support, and organize effectively on both an overall basis and for individual port visits. Accomplish cruise objectives with funds, exhibits and materials already allocated to naval commands for similar purposes. I SOLUTIONS Detail a major amphibious ship for the cruise. The tank landing ship USS DeSoto County CLST 1171j was selected on the basis of three prime -:L-,,,:gy,1.g:, ' ::: 11- :.,,,. ,,z,'f,-. , ,ng , gy,-gg :L-J-., a-1:57-yzw -J: 1 11, 'i3'Zi'j I'r1f5'-eq ESI?-ist. '1.g2l-- .g12'i:4 115 ' 'i,'51j25.I 1 'E'1 2r1-,e . 112235 ' FE ':: 2: ---'::- : i id' 'func- -r'. . fi-2... if-v w' aI'E ::.1 ' ll'-2551! W ' 1' -5'- ' 3455231211513132llgxkrihia1l:u3.fIi?i4UTI1lAnH'3ih::aulilfialkali l
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