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Page 185 text:
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--. -gil- -'U --' -- as - A W i. Street Banners. These can be effective in any downtown area where there is a great deal of traffic., 3. Send a,Navy All-American football player. LTJG Greg Mather was a valuable method of introduction to media and a means of attracting media to the ship for feature coverage. . 4. Provide a clipping service as a means of accumulating an accurate record of publicity coverage and 3 method of evaluating cruise results. 5. The importance of the Advance Liaison Team's function in making final ,schedule commitments, placing additional cruise information with media, promoting pre-arrival and post-arrival interviews, andin general, creating interest and awareness of the ship's visit cannot be over-emphasized Experience proved that one team had difficulty in performing these essential functions due to tight operating schedules. Therefore, it is recommended that two Advance Liaison Teams be formed under the direction of the Cruise Public Information Officer. Two teams would permit more , advanced-workto be accomplished and greater assistance be provided to Area Project Officersat the ,future ports of call. A In addition, a team would always be available for public information assistance to the ship during the entire length of the visit in a particular port. Rarely could the Advance Liaison Team. remain with the DESOTO A COUNTY more ,than a day or two in any port before departing for the next port of call. It was also a rare occasion when the team reached a port more than three days ahead of the ship. Area Project Officers often commented ' that they required more-:advanced guidance and assistance to do the advanced planning.
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Page 184 text:
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Page 186 text:
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