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Page 175 text:
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PUBLIC INFORMATIONWSUMMARY A. INTRODUCTION 1., General, The USS DESOTOACOUNTY Summer Great Lakes Cruise by its very nature placed paramount importance on the public information aspect, All efforts were directed toward the accomplishment of the cruise mission which was primarily one of public informationfpublic relations, The cruise,Operation Order QCOMPHIBLANT No. 503-641 placed the responsibility for public information under the Amphibious Force- Public Information Officer under the direction of the commanding officer., This responsibility was carried out by means of the following procedures and techniquesz p A at Approximately one month prior to the cruise date, a visit by PI-HBLANT PIO and FMFLANT ISO was made to the Public Information Officers of the Naval Districts involved CCOM3, 4 and 95 and to FHTNC. The mission and scope of the cruise and plans for support were discussed and developed., It was determined that commanding officers of Navy and Marine Corps Training Centers, local Navy-Marine Corps recruiters and! or Marine I Sz I Officers' could best' be utilized as Area Project Officers. In each case, Navyand' Marine Corps..Area Project Officers were designated. In this way, the existing contacts with local media as well as leading citizens and civicxofficials nutured by these persons could be exploited to theadvantage' of the cruise. Press kit material was distributed at this visit. vb. One week prior to the cruise commencement avisit was made by the Advance Liaison Team to' nine selected ports of call to check advance arrangements, Area Project Officers were advised of the availability of special units CUDT, Marine Chorus, Marine Karate Team, helicopter crew, Navy All-American football 'playerj and encouraged to effect a tentative schedule of commitments for units and personnel. Especially, desirous were engagements on radio, TV and feature newspaper coverage for cruise personnelg 'The project' officers were also asked to arrange meetings with media representatives and whenever possible, to schedule promotional interviewsfor the Advance Liaison Team members. ENCLOSURE Q55 K , K l r 1 W l V W 1 . I .I I-I .. fi ..-.... If-Y I fl ..... i ' fem P-'P-ff-I lmgiif i- , ,,g,,,,,,,,, ,h, I I
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