DYouville College - DYouvillian Yearbook (Buffalo, NY)

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idea man... the Keller yearbook representative n. l DONALD J. MESSINGEP. To the casual reader a yearbook is often simply an Halbumw of pictures with accompanying identi- fications and enough written text to fill up the re- maining holes on the pages. Merely ink on paper . . . though nice to own and enjoy. But to the staff and the adviser the yearbook means much more. For yearbook work comprises a multitude of details: Layout, Art, Photography, Copy, Typography, Covers and Binding fnot to mention the small detail of money-raisingj. Highly technical and often confusing, these details are at the very least time-consuming and a source of anxiety to a staff unless the publisher's repre- sentative is company-trained to give needed help and suggestions. All representatives for Wm. J. Keller Inc. are skilled in the many facets of yearbook work, hav- ing at their finger-tips the answers to yearbook problems as well as a multitude of ideas for new graphic arts special effects, to enable the stall to produce a yearbook that is different and attractive. Your Keller salesman is more than a technical ad- viser, he is a clearing-housed of yearbook ideas. Wm. J. Keller Inc. Publishers of Finer Yearbooks Buffalo 15, New York

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