Creighton University - Bluejay Yearbook (Omaha, NE)

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Top : Lined up along the Kiewit Center rail, students wear olue jeans that have hecome an American tradition. Above left: Pharmacy junior Paul Duwelius wears a sleeveless ski jacket that is down- filled. Above center: Dentistry freshman Mike Hill models bib over- alls, the city and farm look. Above right: Nursing senior Chris Pogge models a bandanna. 15

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This year ' s fads stress dressier, stylish fashions what was in this year for college fashions? The trend was a potpourri of ideas, textures and designs. Certain styles and attitudes became increasingly preva- lent. The flesh-o-mania summer scene exposing neck and shoulders, and the mad grab for chokers of all shapes and sizes was somewhat subdued for the college-goer at Creighton. Instead, the trend was toward a dressier look. The sales were up mostly in the skirt and sweater area for the women of college age, said one depart- ment store manager in Rochester, Minn. For men, busi- ness suits were increasingly popular. While the suit look did not entirely come to Creighton, certain other trends were observed. Corduroy jeans and sw(!ators were dominant among the students here. Experts agreed that increased disci- pline in the home has bred a generation of students who are more level-headed and reality and goal- oriented. This might have been a partial reason for the dressier look. What effect did the resurgence of dresses and suits have on business? Overall, sales were consistently up about 15 per cent in clothing from a year ago — owing to the improved economy and money spent on clothing. It was not that prices were rising, but simply that better clothes cost more. Peggy Smith, buyer for ( aster-Knott in Nashville, Tenn. commented, For a while, kids were just wearing jeans and tops. Now, they ' re dressing up in coordinates, and that costs more. Generally, tht; only price rise was a 7 or 8 per cent increase on shoes. Earth Shoe sales were still soaring, and on campus, an inc:reasing number of hiking boots were seen stomping along — emphasizing the back to nature kick. Is the era of blue jeans and T-shirts almost obso- lete? If you attended a rock concert or basketball game, you could be surprised by the predominance of the denim wonder. Basically, the use of denim jeans has changed. The small companies that tried to cash in on fancy blue jt ans with snaps and stitchery are folding now, says K. M. Flecky, fashion director for Gentle- men ' s Quarterly. The only jean that really matters is the one that you can continually put on, he said. It ' s basically a work-type garment. The denim market as a whole has been saturated and abused, he said. Keeping in shape in style became very indicative of Creighton with the opening of the Kiewit Physical Fitness Center. The athletic look was on the upswing, and only the best style for that look was in. The average jogger started out with fancy tennies — Adidas, Pumas, Pro-keds, or Cenverse All-Stars. Then split side running shorts, a go-to-hell T-shirt and of course a brightly expl- ored sweat suit were added. Finally, on the outside during the cold months, thi; trend seemed to have been toward sporting down-filled jackets and vests. Ski hats and scarves were popular. Whether you were hiking along in your outdoors wardrobe, striding along in your dress enstmibh;, or jogging around in your bright green and purph; sweat suit, you fit right in with the varied crowds at Creighton. Above left: Arts junior Mara Galvin wears painters pants, a new fad in 1976. Above center: Arts sophomore Kim Brandau models straight-legged jeans. 14

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Top left: Arts seniors Tim Steffen and Joe Quay enjoy the homelike atmosphere they created with extra chairs. Above: Bus. Ad. senior Jim Wegner enjoys studying on a couch in his room. Top center: room-mates made bunk beds to facilitate floor space. Right center: Arts seniors |im Koval and Craig Clough created a fountain for their room. Lower right: Dentistry student relaxes because of the extra chairs put where the beds used to be. 16