Creighton University - Bluejay Yearbook (Omaha, NE)

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Women ' s role changing in careers, organizations Not too long ago, women who ventured to college were considered to be inferior, or at worst, husband hunting. But no longer. Today, women have made im- portant inroads into the once predominately male realms of business, law, medicine and sports. No longer are they satisfied with being stereotyped as nurses, teachers or secretaries. Important gains have also been made here at Creighton, from the Student Board of Governors to the newly organized Women ' s Resource (Center. The resource center is open to all members of the Creighton community, co-coordinator of the center, Arts junior Lisa O ' Byrne said. We hope that it becomes a place where ideas flow freely, and where conclusions reached are ones based on thoughtful input by both sexes, she said. Both O ' Byrne and Arts junior Karen Meyer, the center ' s other coordinator, hope that the center will serve as a communication device for all students. Books, pamphlets, community service information, and files of reference materials are provided. The opening of the new Kiewit Physical Fitness Center has also provided anoth( r input for tht; female Student. Our growing enrollments in th(; physical education courses, and the incrtja sod participation in intramural sports indicates that women at Creighton are serious about their physical, as well as academic well-being, said Assistant Athh!tic Director Dan Offenburger. The trend of the mid-70 ' s is away from the Lib movement and more toward goal oriented prospects. Women today want to use their degrees in respon- sible ways. said Acad(!mic Vice President Sandy Nelson, responsible for their own growth, education, and future. The employment prospects for women have also brightened considerably in the past few years. The av- erage woman at Creighton is very sharp, said Place- ment Director Earl Winters. She is able to compete with her male counterparts in almost all areas, and doesn ' t have to step back for anybody, he said. Winters said that recruiters that have come on campus have been very impressed v ith the Creighton woman, as well as the entire student body. Above left, Mrs. Eileen Lieben, Dean of Women, discusses the All University Committee on Concerts, Lectures and Films. Above right. Arts senior Sandy Nelson, vice president of Academic Affairs for the Student Board works on rank and tenure. 13

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12 Above right, Gaye Kinnett teaches a hadminton class and also coaches the Ladyjays basketball team. Above left,- Nursing senior Anne Jenkins studies for her nursing Hnals. Below right, Graduate student Peggy Meyer stops in the student center before she leaves to work on her guidance project. Below, Arts junior Jean Conrad and graduate physical education assistant Kathy Boukal discuss the Ladyjays team.

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This year ' s fads stress dressier, stylish fashions what was in this year for college fashions? The trend was a potpourri of ideas, textures and designs. Certain styles and attitudes became increasingly preva- lent. The flesh-o-mania summer scene exposing neck and shoulders, and the mad grab for chokers of all shapes and sizes was somewhat subdued for the college-goer at Creighton. Instead, the trend was toward a dressier look. The sales were up mostly in the skirt and sweater area for the women of college age, said one depart- ment store manager in Rochester, Minn. For men, busi- ness suits were increasingly popular. While the suit look did not entirely come to Creighton, certain other trends were observed. Corduroy jeans and sw(!ators were dominant among the students here. Experts agreed that increased disci- pline in the home has bred a generation of students who are more level-headed and reality and goal- oriented. This might have been a partial reason for the dressier look. What effect did the resurgence of dresses and suits have on business? Overall, sales were consistently up about 15 per cent in clothing from a year ago — owing to the improved economy and money spent on clothing. It was not that prices were rising, but simply that better clothes cost more. Peggy Smith, buyer for ( aster-Knott in Nashville, Tenn. commented, For a while, kids were just wearing jeans and tops. Now, they ' re dressing up in coordinates, and that costs more. Generally, tht; only price rise was a 7 or 8 per cent increase on shoes. Earth Shoe sales were still soaring, and on campus, an inc:reasing number of hiking boots were seen stomping along — emphasizing the back to nature kick. Is the era of blue jeans and T-shirts almost obso- lete? If you attended a rock concert or basketball game, you could be surprised by the predominance of the denim wonder. Basically, the use of denim jeans has changed. The small companies that tried to cash in on fancy blue jt ans with snaps and stitchery are folding now, says K. M. Flecky, fashion director for Gentle- men ' s Quarterly. The only jean that really matters is the one that you can continually put on, he said. It ' s basically a work-type garment. The denim market as a whole has been saturated and abused, he said. Keeping in shape in style became very indicative of Creighton with the opening of the Kiewit Physical Fitness Center. The athletic look was on the upswing, and only the best style for that look was in. The average jogger started out with fancy tennies — Adidas, Pumas, Pro-keds, or Cenverse All-Stars. Then split side running shorts, a go-to-hell T-shirt and of course a brightly expl- ored sweat suit were added. Finally, on the outside during the cold months, thi; trend seemed to have been toward sporting down-filled jackets and vests. Ski hats and scarves were popular. Whether you were hiking along in your outdoors wardrobe, striding along in your dress enstmibh;, or jogging around in your bright green and purph; sweat suit, you fit right in with the varied crowds at Creighton. Above left: Arts junior Mara Galvin wears painters pants, a new fad in 1976. Above center: Arts sophomore Kim Brandau models straight-legged jeans. 14