Creighton University - Bluejay Yearbook (Omaha, NE)

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Dr. Floyd E. Walsh Dean The College of Commerce J HE College of Commerce strives to give the students a thorough training in the methods and fundamental principles of modern busi- ness, and at the same time to stress the practical appli- cation of these principles to the various executive branches of industry, commerce and finance. Located in the midst of the great trade, industrial and banking center of the great middle western agri- cultural belt, the student is able to obtain closer con- tacts with the actual business world and to meet the leaders of the various branches. Offering a full four-year course and dividing it into two divisions, the College of Com- merce offers to the students for the first two years a cultural business background. Dur- ing these two years, courses are offered in economics and accounting so that at the end of this time the student will be fitted to make a success in his chosen field. The final two year period is given over to specialized subjects in the fields of accounting, finance, industrial management, business organization, marketing, merchandising and business law. The College maintains a special department of research and statistics which is equipped with the latest devices, and supplementary courses, including business English, short- hand, and typewriting. The courses the student takes in preparation for the degree of bachelor of science in commerce impart to him a broad outlook on life and a thorough knowledge of the vary- ing motives that underlie business action. Instruction is planned carefully to give the student a correct survey of commercial facts and experience, to develop his powers of accurate analysis, and to prepare him for leadership as an executive. Unusual opportunities to develop executive talents are offered through membership in the College ' s special student organizations, which include the Creighton Chamber of TUL COLLLGL OI- CoMMtRCL FaCULTV [18]

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Frank E. Pellegrin Publicity Director newspaper, a literary magazine, a yearbook, an adver- tising bureau and a news bureau. Reportorial, editorial, mechanical distribution and advertising functions of these varied publications are performed by the students of the College of Journalism under competent direction of faculty representatives. Limited enrollment and individual, personal instruc- tion at Creighton combine to give the student a clearer insight and a broader view of the subject that can be acquired at larger universities where the quantity of students is regarded as the chief norm of excellence. The effects of journalism are perhaps more far-reach- ing than those of any other profession. There are no con- fines but the edges of the earth. There are no boundaries to hem in the individual and make his life uninteresting and boresome. No one can contact so many different groups and individuals as the journalist; no one can have equal oppor- tunities to cultivate friendships and acquaintances of merit, and no group can have the opportunities for travel and progress in human affairs as has the man or woman of the press. The student enrolling in the journalism college is given one professional course during his freshman year, this being introductory journalism to acquaint the student with th e journalistic field. Additional courses in history, languages, literature and mathematics to give the student a broader general knowledge. A wider scope in the field of journalism is offered the student throughout the last three years of the course. One of the most important considerations in the acquisition of a worthwhile educa- tion in journalism is that the student have practical working knowledge of the subject. Two of the largest and best managed daily newspapers in the Middle West are found in Omaha. These, together with the city ' s many weekly, semi-weekly and monthly publica- tions, as well as its advertising and publicity agencies, form an exceptionally fine labora- tory for the student, in which he may acquaint himself thoroughly with journalism as it is actually practiced. Keith L. Wilson Herman J. Dippel Paul L. Ernst Jack Truscott [17]

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Rev. John Danihy, S.J. Regent Commerce, the Accountant ' s Round Table and the Economics Round Table, as well as the large number of fraternities, sororities and other university-wide stu- dent organizations. The evening division of the College of Commerce is a very important feature of that department. Eco- nomics and accounting courses receive special emphasis in the curriculum of the evening division. The ma- jority of the students enrolled in this division are work- ing men and women who are studying in fields related to their regular work. Creighton would never be satisfied merely to give the world Captains of Industry or Big Business Men. There are higher things in life — higher qualities which true leadership demands. To secure these it is necessary that thorough training be skill- fully combined with education in literature, philosophy, business ethics, logic, psychol- ogy and political science. Long experience has demonstrated that scientific preparation for a business career is immeasurably more valuable to the student than a long appren- ticeship, and paves the way for more immediate success. The student is given a keener vision and a firmer grasp of all that makes for success, and at the end of a few years of business experience will be farther advanced than he would have been with perhaps a lifetime of apprenticeship without specialized training. By offering courses of instruction which bring together in a systematic form the ex- periences of many successful firms, the College of Commerce attempts to prepare its students for the business profession. The college aims to provide students with scientific training and to aid them in developing executive ability and a professional viewpoint. Students in the College of Commerce receive the benefits of training under faculty mem- bers who are experts in their particular field, whether it be economics, finance, management or accounting. In addition, they receive the cultural benefits of study under experienced instructors in philosophy, religion and other subjects. Leo p. Morris Herman Jelinek Edmund F. Brick Edward J. Knapp [19]