Cornell University - Cornellian Yearbook (Ithaca, NY)

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JUNE zo, 1934 I5 . . .Because of the recent passage of Repeal, it was thought well to include certain questions on the subject of beverage preferences. While these questions occupy but a fractional portion of the survey, the replies were found sufficiently interesting to set forth, in part, below. PREFER- BRANDS A few of the brand favorites of this new and temperate era, as selected by this discriminating group of university men, are featured on these pages. In forthcoming issues, grad- uate preferences in men's clothing and furnishings, auto- mobiles, travel and other subjects Will also be announced. Lliii . Favorite Beer Favorite Gin Favorite Vermouth fr ' Y I , 6 fx sf ' , .9 F X A- Rx J ?.7X! ,J I W ' gf , 'Yi . f X X H If o M t fi W Fl-WORlT . If You Hove A ' These Two Bot- agree lumn: and ents h ... 1'leS Tl101 S All 0 We're satisfied with the judg- L E ff? ' The Verm outh ment of men who know quality 5 MW., ,,,. ,Y : N I d -the I-'ilumni of a leading , X 1 You Nee eastern university. Q - Z o When these men choose Pabst E 5 . , -' f U ' ' A ' Blue Ribbon as their favorite beer-We're satisfied that Pabst Blue Ribbon purity, quality, wholesomeness, cheer- ful refreshment and fine flavor have pleased the most discri- minating palates in America. lil' 1' :NDJ1 if 92 ,t H. ., ,,,.. , .WK f 5 Q 7 Q .,, ll's O ..,,, ,, Time , F... F ' t or ' r e T r Paks' ssa ..,. 53'-t .' 9 is V 5, I 1, 989 gi I ' 1 fiery 5 ass 'f if it Am 4, N X 547 Q14 ,ff if Qi fi 1 4 .Q 4 s . f '13-fgiiii 5 1 sri, , l i a 7 fx jg ' rw if J I 'ff 5 5-4 M XZ 5 NX 1 , ' as , f N 17 ' 7? ff QX7 Q ,Z sf xg? if a s ff f X 5 K I if x My J Cl wk A if W' j Z Wi 'f 5 We 9 f X f f f V A. , M ,ar X fy ,A J 2 fx X 'fi 4' fl f 1 5 r' W 9 A2 1 K W f ij V MQQQ- Q, :if B Z Wx ff' wg 1 ' j 1 M. if ,W rf' In a recent shifdylimong college graduates of a great Eastern University, Fleisch- mann's Dry Gin was vbted the favorite gin by almost 2-to-1 odds over its nearest competitor! This is significant for it shows how firmly Fleischmann's has established itself in the brief time since the passing of Pro- hibition. Moreover, it is further proof that it takes an American Gin to sat- isfy American tastes and drink- ing customs. Fleischmann's, of course, is the American Gin - made from American grain-to an American formula in an American distill- ery-every step controlled from grain to bottle. We invite you to try it. In a Mar- tini or any other cocktail, in a Tom Collins or any other long drink-you will like it best be- MARTI I Ea ROSSI VE RMOUTH -There Is No Substitute for it if your pol- ote is sensitive - CQ!-53 I I X MARTlNILR055' J ii mixing. PABST QL, Blue Ribbon Beer Q 1935, Premier-Pabst Corp., Chicago causfblfis, especially distil fl I'leischmann's Dry in an... .,.. if rf- 41 1 Nfmlxwm- sf, J - g-.5 itsiniua cv' fg1A1Qn'vtrm ' sh, .WI-4' ' . l 1 it , ,N , I:-'fe -f ' xg f lx,-.H52.::,,, r K V , I., V: , I'-,Lg V , 5 vs .J ' 1- ,J 1 . f- , -1 A .1 flu . ii 'Effg5'JW ,g ,xflj , f i!5'!,ii D41 jf .1 1. m J f'-3 - Q ,- If - 4 5 ' it ' - , lp 1 ' .is will ' as -:az-sits.-af f' Imported by W. A. TAYLOR 81 CC., N. Y

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made Ballantine's Ale your favorite. 14 CORNELL ALUMNI NEWS GE TLE A series of intensive market studies have been made during the past few years, covering the earning power, buying habits, consumer preferences and oc- cupational pursuits of the graduates of many of the foremost universities and colleges in the country. In a survey recently completed at a large eastern univer- sity, subjects as divergent in interest as automobile preferences, magazine readership, travel habits, home ownership, private school enrollmentspclub memberships, and the pros and cons of the New Deal were included. Favorite Ale Favorite Apple Jack Brandy Favorite Ginger A10 THE ALE THAT MAKES OBQNYL cthf' PS5 'l wg, A tmnsr A PLEASURE! 3coRM-l- 'XRD UM cl- H 09.55 OE xpi LV PN 1 y,El'uG ' 3,5121 'i f 9 . 'six T QIPWT on to 5031 ana t0.:won. , 1 in-4116 1 ck ,Btan on axe 53q' he ONE TASTE TELLS WHY BALLANTINE'S - ll . 1 . ll is America s Finest Ale HANK you, Mr. Alumnus! We HOW SMART IS A are proud indeed that you have 4 Q 1 8 ' 1 Miele sa when? WW' Set aiglixxety ogntgq LAIRD 8. CO., SCOBEYVILLE, N. J. AMERICA'S oioesi FAMILY OF BRANDY Disnueks The CHAMPAGNE of Ginger Ales Ever since it first came down from Canada, this dry, old ginger ale has been the favorite. For to say Canada Dry leaves nothing fine about ginger ale left unsaid. Have you tried Canada Dry's Spar- kling Water and Canada Dry 's Lemon- Straight from America's oldest brew- ery comes this grand brew, known since 1840 as America's Finest. Only the Experience of generations can give Ballantine's that rich, mellow character you like so well! Have a sparkling glassful right now! mm..- P s.,1iof.v.u A Se., n...,.v, N 1,1915 This is the intriguing title of a ques- tionnaire which is being mailed to the graduates of leading American Uni- versities. Lime Rickey, too? Like Canada Dry, they are unsurpassed for mixability. This market study has probed with Diogenes-like persistence in many fields, including: Radios Pianos Typewriters Motor Boats Life Insurance Air Conditioning Hobbies and Sports Home Movie Cameras Watches and Silverware Razors, Blades, Toilet Requisites Household Electrical Appliances Men's Clothing and Haberdashery Fountain Pens, Mechanical Pencils Detailed information on brand pref- erences is now being tabulated by The Graduate Group 30 Rockefeller Plaza New York City

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CORNELL ALUMNI NEWS l 1 6 PROFESSIONAL D I R E C T O R Y -- OF CORNELL ALUMNI l June examinations leave METROPOLITAN DISTRICT something to be completed L PR ESS for admission to college in September, you will be PriniSfS to LGWYSYS interested to kno,w what CHA5, A, BALLOU,JR,, '91 can be accomplished at 69 B,ek,,,,,,, gt, Tel. Beekman ans Cascadilla in the summer. T I h ASH d 41251' 9 SP one an ' MARTIN KORTJOHN 8g COMPANY - CERTIFIED PUBLIC ACCOUNTANTS Year courses given in six weeks class instruction, with credentials 10 EUS' Fometh Shed by examination in August or September Eugene W. KorIiohn,'31 M.E. NEWYORK I Summer Session, July 8 to August 20 DONALD MACDONALD, INC. REAL ESTATE v LEASES MANAGEMENT BROKERAGE D. S. MACDONALD, '26, Pres. OASCADILLA SCHOOLS 1 V 640 Madllon Ave. A EI-407040 5'6577 ' ITHACA, N.Y. C. M. DOYLE '02, Headmaster ' i pp, pp ,pp p WALTER S. WING '07, Gen'I sales Mgr. ON LIVE CAMPUS AND WORLD ISSUES I ' . . 60 East 42nd Street, New York City zs reflected monthly in In E 0 P A G U S I MD' WHITMAN, REOUARDT a SMITH QlVTter SUDPIYEB Sk3welrIa?e, Slrlgcturdl -- W - auationso u ic ti ities, epor s, IFOEEDED IQE5 CAMPUS CIRCULATIQN QVER 1,000 Plans, and General Consulting Practice. In Areopagzzs students are more articulate than they are in ordinaiy corwersationg they are' not fettered by censorship or respect for their elders. The editors invariably display good ternper and thus leave fl decided impression of sincerity. Dirertirzg, authezztic, arzduseful, Areopagus is a good mirror of student thought. LOUIS C. BOOCHEVER '12 TQ-1-'-it-'-'----I ,xIuiOPAciL55 1 XY'IlI.1rLI Slfdlglll Hull, I Ithaca, N.Y. I is oo THE lincloscrl is S for subscriptions to I H I SCHOOL AItIiOI'Ac.I:s for I95S-56, I YEAR I . ,Nfnne p Um I H I Six Issues . .S'1r-wt - City -- I 20 Cents Per Copy I Out of Town I EZRA B. WHITMAN, C.E. '01 G. J. REOUARDT, C.E. '09 B. L. SMITH, GE. '14 West Biddle Street at Charles KENOSHA, WIS.. MACWI-IYTE COMPANY Manufacturers of Wlre and Wire Rope, Braided Wire Rope Slings, Tie Rods, Strand and Cord for Aircraft. Literature furnished on request JESSEL S. WHYTE, M.E. '13, VICE-PRESIDENT R. B. WHYTE, M.E. '13, GEN. SUPT. WASHINGTON, D. CQ THEODORE K. BRYANT LL.B. '97-LL.M. '98 Master Patent Law, G.W.U. '08 Patents and Trade Marks Exclusively 309 - 314 Vlclor Bulldlnq