Cornell University - Cornellian Yearbook (Ithaca, NY)

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made Ballantine's Ale your favorite. 14 CORNELL ALUMNI NEWS GE TLE A series of intensive market studies have been made during the past few years, covering the earning power, buying habits, consumer preferences and oc- cupational pursuits of the graduates of many of the foremost universities and colleges in the country. In a survey recently completed at a large eastern univer- sity, subjects as divergent in interest as automobile preferences, magazine readership, travel habits, home ownership, private school enrollmentspclub memberships, and the pros and cons of the New Deal were included. Favorite Ale Favorite Apple Jack Brandy Favorite Ginger A10 THE ALE THAT MAKES OBQNYL cthf' PS5 'l wg, A tmnsr A PLEASURE! 3coRM-l- 'XRD UM cl- H 09.55 OE xpi LV PN 1 y,El'uG ' 3,5121 'i f 9 . 'six T QIPWT on to 5031 ana t0.:won. , 1 in-4116 1 ck ,Btan on axe 53q' he ONE TASTE TELLS WHY BALLANTINE'S - ll . 1 . ll is America s Finest Ale HANK you, Mr. Alumnus! We HOW SMART IS A are proud indeed that you have 4 Q 1 8 ' 1 Miele sa when? WW' Set aiglixxety ogntgq LAIRD 8. CO., SCOBEYVILLE, N. J. AMERICA'S oioesi FAMILY OF BRANDY Disnueks The CHAMPAGNE of Ginger Ales Ever since it first came down from Canada, this dry, old ginger ale has been the favorite. For to say Canada Dry leaves nothing fine about ginger ale left unsaid. Have you tried Canada Dry's Spar- kling Water and Canada Dry 's Lemon- Straight from America's oldest brew- ery comes this grand brew, known since 1840 as America's Finest. Only the Experience of generations can give Ballantine's that rich, mellow character you like so well! Have a sparkling glassful right now! mm..- P s.,1iof.v.u A Se., n...,.v, N 1,1915 This is the intriguing title of a ques- tionnaire which is being mailed to the graduates of leading American Uni- versities. Lime Rickey, too? Like Canada Dry, they are unsurpassed for mixability. This market study has probed with Diogenes-like persistence in many fields, including: Radios Pianos Typewriters Motor Boats Life Insurance Air Conditioning Hobbies and Sports Home Movie Cameras Watches and Silverware Razors, Blades, Toilet Requisites Household Electrical Appliances Men's Clothing and Haberdashery Fountain Pens, Mechanical Pencils Detailed information on brand pref- erences is now being tabulated by The Graduate Group 30 Rockefeller Plaza New York City

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JUNE 7.0, I3 Lh' hV ll S rv' THE C lg 3 ey C ICC STARLIGHT , R 0 0 I' I GUY LOMBARDO and his Royal Canadians THR UGH C NVENI ENT D,NNE,.,D,.NC,NG I 0 0 for sERvlcE T0 AND FR M ITHACA 0 Tix' At Supper: DAILY Eastern Standard Timrleh Bl k Tb The Superb C 1 Dimes: SM' GEORGES AND IALNA, ln dances Lv. New York CPennsylvania Stationl .......... 11.10 A.M. 10.45 P.M. MILTON DOUGLAS, songs kv. Iitllew Ylsnillg fliudfon :1'eg'mi'nalg ............ 11.00 A v. wa n t t ............ 11.27 . . . . . Lv. Pliiladelphiea 3l1I3Ii.e:d:2T2riliIl1dg. cog ..... 11.20 A.M. 10.45 P.M. XA-WEB CUG-A-T 'AQ'f.1IJi22?fP?f?...1f?i'Tfi'?.?':'.1fi'?'.?2'?:::::2:'5:Z?'13:M: 12:25 KM: 'md his TCW Bend Sleeping Car may be occupied until 8.00 A.M. alternate With the A Guy Lombardo Orchestra RBTURNING ji? Eastern Standard Time 1 732 7,Qgj'3' Supper Couvert after 10:30, 31.50 Lv. lzhnca .................................... 12.47 P.M. 10.41 P.M. CSaturdays, 32.005 Ar. Philadelphia IN. Broad St., Rdg. Co.J ...... 7.40 P.M. 6.32 A.M. S d . , , Af. Philadelphia CReading Teri, Rag. c0.p.... 7.43 P.M. 6.42 A.M. UH GY 1119111 Dlnner-Derlcme Ar. Newark CPennsylvania Stationb ............ 8.01 P.M. 6.56 A.M. 3 Ar. New York SI-Iudson Terminalj ............ 8.21 P.M. 7.22 A.M. , ' Ar. New York 4 ennsylvania smionp .......... a.zo P.M. 7.15 A.M Reserveilons:ELdorGdo5-3000 New York Sleeping Car open at 9.00 P.M. b J ' V R ilr THE ehlgh alley a oad WALDORF Gilt Route of The Blacirnmmond A S 'I' 0 R I A Park Avenue ' 49th to 50th ' NeWYork From recent inquiries let us remind you 53.00 The Special Edition of 33.00 ANDREW D. WHlTE'S AuToBloGRAPHY is still available Cornell Viewboolc . . 54.00 K. D. Wood, Airplane Design . 4.00 Technical Aerodynamics 3.00 Elementary Aerodynamics . 1.75 We pay the postage Cornell C0-op Society BARNES HALL ITHACA, N.Y. I I nn in ii 1 OUT- OF -TUWN SALESMAN ENTHUSIASTIC Mr, T. T. Azeftin if a .mer mlefmon of o Midwest Crockery monu- fezcfzerer. He and other reprefenm- liver of hir com- pany ezlwoyr Mop or Hotel Mcrfiljain in New York. Here if why: I admit I have stopped elsewhere, but I always return to your hotel. You ask me why. and I answer that I like your rooms, your service and the location of the McAlpin . . . not to mention the fact that your rates are mighty easy ou the expense account. 1 1tFr0m the private ,Hles of the ilIc.fllpm Mr. Austin is one of many shrewd sales- men who End ac the McAlpin a maximum of comfort, convenience and SCIVICC at minimum cost. JOHNJ. WOELFLE, Manager from from from 5250 S400 5450 SINGLE DOUBLE 'rwlx-111-:um-11: FREE: An interesting folder fully clescriliilipg ALL the features of Hotel McAlpin. Please wrltc for lt. H 0 T E L MCALPI The Centre of Convenience Broadway at 34th St., New York City

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JUNE zo, 1934 I5 . . .Because of the recent passage of Repeal, it was thought well to include certain questions on the subject of beverage preferences. While these questions occupy but a fractional portion of the survey, the replies were found sufficiently interesting to set forth, in part, below. PREFER- BRANDS A few of the brand favorites of this new and temperate era, as selected by this discriminating group of university men, are featured on these pages. In forthcoming issues, grad- uate preferences in men's clothing and furnishings, auto- mobiles, travel and other subjects Will also be announced. Lliii . Favorite Beer Favorite Gin Favorite Vermouth fr ' Y I , 6 fx sf ' , .9 F X A- Rx J ?.7X! ,J I W ' gf , 'Yi . f X X H If o M t fi W Fl-WORlT . If You Hove A ' These Two Bot- agree lumn: and ents h ... 1'leS Tl101 S All 0 We're satisfied with the judg- L E ff? ' The Verm outh ment of men who know quality 5 MW., ,,,. ,Y : N I d -the I-'ilumni of a leading , X 1 You Nee eastern university. Q - Z o When these men choose Pabst E 5 . , -' f U ' ' A ' Blue Ribbon as their favorite beer-We're satisfied that Pabst Blue Ribbon purity, quality, wholesomeness, cheer- ful refreshment and fine flavor have pleased the most discri- minating palates in America. lil' 1' :NDJ1 if 92 ,t H. ., ,,,.. , .WK f 5 Q 7 Q .,, ll's O ..,,, ,, Time , F... F ' t or ' r e T r Paks' ssa ..,. 53'-t .' 9 is V 5, I 1, 989 gi I ' 1 fiery 5 ass 'f if it Am 4, N X 547 Q14 ,ff if Qi fi 1 4 .Q 4 s . f '13-fgiiii 5 1 sri, , l i a 7 fx jg ' rw if J I 'ff 5 5-4 M XZ 5 NX 1 , ' as , f N 17 ' 7? ff QX7 Q ,Z sf xg? if a s ff f X 5 K I if x My J Cl wk A if W' j Z Wi 'f 5 We 9 f X f f f V A. , M ,ar X fy ,A J 2 fx X 'fi 4' fl f 1 5 r' W 9 A2 1 K W f ij V MQQQ- Q, :if B Z Wx ff' wg 1 ' j 1 M. if ,W rf' In a recent shifdylimong college graduates of a great Eastern University, Fleisch- mann's Dry Gin was vbted the favorite gin by almost 2-to-1 odds over its nearest competitor! This is significant for it shows how firmly Fleischmann's has established itself in the brief time since the passing of Pro- hibition. Moreover, it is further proof that it takes an American Gin to sat- isfy American tastes and drink- ing customs. Fleischmann's, of course, is the American Gin - made from American grain-to an American formula in an American distill- ery-every step controlled from grain to bottle. We invite you to try it. In a Mar- tini or any other cocktail, in a Tom Collins or any other long drink-you will like it best be- MARTI I Ea ROSSI VE RMOUTH -There Is No Substitute for it if your pol- ote is sensitive - CQ!-53 I I X MARTlNILR055' J ii mixing. PABST QL, Blue Ribbon Beer Q 1935, Premier-Pabst Corp., Chicago causfblfis, especially distil fl I'leischmann's Dry in an... .,.. if rf- 41 1 Nfmlxwm- sf, J - g-.5 itsiniua cv' fg1A1Qn'vtrm ' sh, .WI-4' ' . l 1 it , ,N , I:-'fe -f ' xg f lx,-.H52.::,,, r K V , I., V: , I'-,Lg V , 5 vs .J ' 1- ,J 1 . f- , -1 A .1 flu . ii 'Effg5'JW ,g ,xflj , f i!5'!,ii D41 jf .1 1. m J f'-3 - Q ,- If - 4 5 ' it ' - , lp 1 ' .is will ' as -:az-sits.-af f' Imported by W. A. TAYLOR 81 CC., N. Y