Columbia College - Cayuse Yearbook (Milton, OR)

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Little spots of knowledge, Little puffs of wit Make .the simple Freshmen Think the Seniors ttitiy Lives of Seniors all remind us We can make our lives like theirs, And, departing, leave behind us ti? Footfoots 0n the college stairs. Little pieces of rubber, ' Little drops of paint, Make the bad report card Look 'as if it arintt. English Teacher-JtShow how the word tplentyt is used incorrectly? Needy Seniorettl have plenty of money;-Thatts incorrect? Senior tin VirgiU-ettOmnipotens JunoW-Omnipotent Junior. Mary had a little horse, Its head was wise as Caesar, And everywhere that Mary went, This pony wenteto please her. It followed her to class one day, Which was against the rule. The teacher took it by the ear And turned it out of school. Now Mary roams disconsolate. Heartbroken and alone, And says: ttIf youtve a pony, dear, J ust keep it safe at home? i ! 3 E g j? i ;! Hungry History pupil tnear lunch timeeettThe soldiers had a hard time until refreshment reinforcements camef, ManleeettAn infantry is a place where babies are kept? Allce tanxwusly seeking a copy of Pilgrinfs Progresst-NOh, Rose, dear, have you a BunyanPt, ' L - vi. t .: iMuxgv - - w- VA Ar .x- Deep wisdom-Swelled head, Brain fevereI-Iets dead. A Senior. False fair 011e-Hope fled, Heart bustedeHeE dead. A J unior. Went skating, ttis said, Floor bumped him-He's dead. A Sophomore. Milk famine-Unfed, Starvation---He's dead. A Freshman. Fifty-two H Nee:

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The Trail to the Heart of the Advertiser HE trail to the advertisefs heart is one fraught with great difficulty, and the end is gained only by the .most painstaking and skillful methods. In starting a business of any kind the manager must figure things from the pessimistic View. That doesnit mean that he should be despondent, or lack- ing in confidence, but that he should Figure the lowest possible assets. Then ' there will be little danger of bankruptcy. Getting advertisements is not a very difficult job if certain rules are fol- lowed. Let the solicitor be plainly, but neatly dressed. The proposition must be stated in an intelligent and comprehensible manner. Avoid misrepresenta- tion. Do not beg. Irf the business man is occupied with some sort of work do not interrupt him. You might ask himhow long he will be occupied. If he says HOnly a little while? wait for him. Keep smiling and by all means donlt be- come angered if he doesnlt accept your offer. Be a gentleman, thank him, whether he buys or not. You may want to approach him again sometime. Some men will llbluffl, for a while before they accept your offer. This is one of the greatest trials of any salesman. Keep a brave appearance whether you feel like it or not. When you have stated your offer wait a moment for the. decision. One trial of brushing, will be about all the amateur will want. As a rule the best advertisers are the young business men, who, sympa- thizing with the advertiser, accede to his wishes immediatelyh They realize too,' the value of advertising and make the decision quickly. The older and more shrewd business men, being somewhat calloused with the many offers they have received, and desiring to do only those things that will be a sure benefit to their business are reluctant to part with their hard earned savings. If the offer is accepted, do not fail to thank the business man for his courtesy and help.. Axioms Recently Discovered: Radiation is the science of bluffing. Zero added zero the result is flunk. Zeros are always equal, though they never coincide. A teacher is a many-sided polygon and equal to anything. A thropositionll is a general term for that which confronts the Senior at the end of the year. Fifly-n n12

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ADVERTISING SECTION