College of William and Mary - Colonial Echo Yearbook (Williamsburg, VA)

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famous Clydesdale horses. Their entry. along with other pro- motional efforts by Busch, drew a record- breaking crowd to the 1974 Homecoming fes- tivities. Busch too was able to benefit from its new location, as they found a readily available labor force. Visitors to Busch Gardens can enjoy this view as well as many others at the Old Country. One of Busch's many symbols is the Friendly Eaglef' a real- Iife version greets visitors at the Hospitality Center. Employing close to one thousand people at the Gardens, local colleges provided much of the needed talent. The opening of the Gardens was not the first time that Busch was able to use many of the tal- ented William and Mary students. 1974 found some students employed in the construction of the Gardens, while others were employed as hostes- ses in the Hospitality Center. One lVl.B.A. student had the unique distinction of being a Friendly Eaglei' for Busch at the Hospitality Center where he greeted ' i, V ':., - in incoming guests. Busch proved a wel- comed addition to the college community. What- ever the realtionship be- tween the students and Busch, all termed it en- joyable. JJ Nl The construction of the Old Country is done with the help of some students. BUSCH 23

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I El MVB Qliibillei BBW? iiiliizi iii? MEI? or years, many stu- dents at William and Mary have felt an urge to get away from it all. Although enjoying the colonial setting much of the year, it could at times become unbearable. The spring of 1974 saw an end to this dilemma, as the Hospitality Center at Busch opened. Visitors to the Hospitality Center were shown what was termed a tremendous multi-media film. The film showed HIQHBIJW Q66 Q shots of Williamsburg, other Busch Gardens and future plans for the Gardens in Williamsburg. One visitor expressed her feel-ings by stating, lt's Viiibrth going back just to see the film again. Asked why she en- joyed visiting the Hos- pitality Center, one student simply stated, l like free beer. This offer of free beer was one of Busch's big- gest drawing cards as far as William and Mary students were concerned. 22 BUSCH The Hospitality Centerproves to be a welcome relief for students Bruce Pflaum, Larry McEnery, Mac McClure, and Jon Jarvis as they take advantage of the free beer. The tour of Anheuser-Busch in- cludes this view of the brew- house. Visitors are able to see this and other aspects of Busch from the public tour gallery. Due to the overwhelming response, the Center soon found that they had to limit visitors to three beers. A Busch official added that the William and Mary stu- dents had always been extremely well-mannered. Though beer was served everyday, most stu- dents took advantage of it on Friday after- noons as an end-of-the- week reward. The College bene- fitted from Busch in many ways other than the Hospitality Center. For the first time in its history of Home- coming parades, William and Mary invited an outside entry to par- ticipate-Busch's Record-breaking crowds view the Clydesdales of Anheuser-Busch during the Homecoming parade. it STAIN BREW .KETTLE cAPAciTv 650 ezxnnets STEEL IG ING ANEL

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N :WL- 415351 ' qlfi if . s tx , ,Q i fn R if 3: L' a 7,5 Xt' W av 'A w 4411 if fake 47,5 r J'-s -ff A 4:3122 J- -Yffaflrfhfe. RSS- 'Q PYP: aaa' JH V' , -,J I The official Bicentennial flag joins the United States flag in fly- 24 BICENTENNIAL ing over William and Mary,