Citizens Military Training Camp - Full Pack Yearbook (Fort Leavenworth, KS)

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Studebaker's War Record V -Fa brigfii spot in the Corporailon's hisiory, a shining example of disinterested service Studebaker was the first automobile manufacturer-if not actually the first manufacturer in the country-to offer its plants to the Government for war service. The officials and principal executives of the Studebaker Corporation of America throughout the war devoted themselves assiduously to the expedition of U.S. Government orders in preference to everything else. War contracts with the Government, amounting to 330,979,416, were accepted and carried out, though the, business was commercially unattractive. It meant a serious curtailment of automobile pro- duction--only 18,270 Studebaker automobiles were built in 1918 against 150,000 in 1923. It meant a serious reduction of profits- a cut from the normal IOZJ to less than 5fZ, on sales. But Studebaker voluntarily met the situation and concentrated its energies on the necessary tasks. We built military tractors, escort wagons, ambulances, tank wagons, excavators, artillery wheels, track link assemblies, wheel hubs, shell parts, etc. We made ambulance harness, cavalry bridles, knife scabbards, etc. We invested 34,250,000 in 1918 for machinery and plant facilities to forge and machine 155 mm. shells at the rate of 4,000 per day. In addition, the Corporation subscribed for 35,000,000 of Liberty Loan Bonds and 352,990,750 of Victory Loan Bonds, while employees' subscriptions amounted to another 353,000,000 Studebaker considers its war record the brightest spot in the Cor- poration's history. We realized less than our normal profit from War business. But we neither expected nor wanted high profits. It has never been the Studebaker policy to seek unreasonable profits, even in the most prosperous times. Q Today Studebaker is building quality-quantity cars on a one- profit basis-and selling at prices many hundreds of dollars lower than any other cars of comparable quality. Every Studebaker is a sound automobile investment. It represents the maximum in- trinsic value per dollar of price paid by the purchaser. THE STUDEBAKER CORPORATION' OF AMERICA sou'rH BEND, INDIANA ,ioj01l,j0i01',jQj0il,joi0i1pi1pj4,joi0i'pjoj0i',j0i1l1,joZ0Z4 qiolf IV

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