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Page 132 text:
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expansion by auto in Colorado developed from two camps housing 4,500 motorists in 1915 to 213 municipal automobile camps visited by 514,412 persons in 1922. Sharing in the distribution of the 3B42,'000,000 spent by the vacationists were the farmer, miller, manufacturer, wholesaler, jobber, commercial salesman, advertising man, hotelman, iaesorti-J owner, transportation utility, merchant, restauranteur, retailer, and automobile istri utor. , Denver shows every courtesy to travel- ers. The City of Denver, and the business interests, thru the Civic and Commercial Association, maintain two free information bureaus-an uptown office of the Denver Tourist Bureau at 505 Seventeenth Street, and the Union Station branch. Hotels and rooming houses are listed. Travelers ar- riving at any hour of the day or night are directed from the Union .Station branch to hotels thru an impartial system based al- together on their preferences and expressed needs. Colorado literature is distributed. Foreign hotel literature finds a place in the racks. Other free information offices of the Denver Tourist Bureau are maintained in Chicago, Kansas City, St. Louis, and Col- orado Springs. Nature has d.6S'0iI1BCl that DGIIVGI' be 0116 Courtesy Denver Tourist Bureau of four great cities in the pathway of com- . merce across the nation-New York, Chi- cago, Denver and San Francisco. Denver's market is the entire West. A third of the nation's population constitutes the market of the West, which can be served centrally from Denver. And it is the third with the fastest increasing -buying power. Denver jobbers have keenly realized both their opportunities and their responsibilities. Hundreds of communities in Denver territory depend for their daily needs upon Denver jobbers who are able to give them immediate service in emergencies and in response to telephone or telegraphic orders. Denver jobbers normally carry on hand more than 335,000,000 worth of goods. Store proprietors' and buyers thruout the Rocky Mountain region attend Jobbers' Market Week in Denver, in August, under the auspices of the Jobbers' Bureau of the Denver Civic and Commercial Association. The City is famed for its splendid park and boulevard system, clean streets, emerald- green lawns, invigorating atmosphere and sunshine virtually the year 'round. There are thirty-nine parks, seventeen of which are children's playgrounds. City Park, the largest, has a wild animal habitat, municipal golf links and a museum of natural history with the unsurpassed mineral, bird and animal exhibits. There are six golf courses, two of which are conducted by the city. The others are maintained by the Cherry Hills Club, Denver Country Club, Lakewood Country Club, and the Rocky Mountain Country Club. Denver was the first to establish, through special act of the legislature, a system of mountain park areas, numbering nineteen thus far and aggregating 5,018 acres. These wild romantic spots in the Rocky Mountains are connected by about 125 miles of splendid auto drives, beginning fifteen miles'west of Denver, the capital of Colorado. The munic- ipality already has expended in the neighborhood of 351,000,000 for this distinctive scenic highway, part of which was once a Ute Indian trail. In a year 750,000 persons have motored thru this enchanting region, which contains, on Lookout Mountain, the rocky crypt that giagks the last resting place of Col. W. F. Cody CBuffalo Billy and his wife, Louisa Frederici o y. Active glaciers, sand dunes, boiling springs, snow banks, and ski slides that offer winter sports in summer-these are typical recreational delights. Seemingly, it's all inC0lorado l I V
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Page 131 text:
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Colorado's capital is a manufacturing and shipping center, as well as a gateway to the scenic west, the mid-continental area with its 30,000,000 inhabitants being tributary to Denver. Denver s bank clearances in 1922 totaled 31,548,606,707, its deposits 3167, 404,8383 manufactured products 3125,411.,270, while the value of the retail trade was 3115,270,000. u Receipts at the Denver Union Stockyards in 1922 were 325,705,000. Den- ver is the leading feeder market of the west and the third largest sheep market in the world. The City's industrial roll now has about 1,200 factories. Merchandise normally car- ried by Denver retail stores is worth 350, 000,000. Merchants say that August, form- erly the poorest month, in point of sales, is next to December, the heaviest, and this is attributed to tourists, who spent 342,000,000 in Colorado in 1922. Denver is known, geographically, as the Mile-High City, because the altitude is 5,280 feet, scenically, thru its official recognition ' by the United States government as the Gateway City to twelve National Parks and thirty-two National Monuments. Two of these National Parks-Rocky Mountain and Mesa Verde areas-are in Colorado, also Colorado and Wheeler National Mon- uments, and fifteen National Forests. F' W The Colorado State Capitol, situated on Courtesy Denver Tourist Bureau a terraced prominence, has a gold-encrusted dome of gold leaf rolled from the yellow metal taken from the mines in Colorado. The Colorado State Museum, across the street, contains relics of the Indian Cliff Dwellers from their ruins in Mesa Verde National Park, in southwestern Colorado. V From Cheesman Park, the highest point, or the Capitol, one of the steps of which is marked One mile above sea level , the Rocky Mountains may be seen for a distance of 200 miles from Pike's Peak to Long's Peak, in Rocky Mountain National Park, and on into Wyoming. There is a splendid view, embracing eighteen peaks in the Continental Divide, from the Daniels dr Fisher Tower. This 330-foot tower, a commercial adaptation of the Campanile in Venice, is one of the most striking pieces of architecture in the West. Fitzsimons National Hospital is ideally situated. U Stretching toward these lofty heights are highways which gradually are being turned into hard-surfaced boulevards. Colorado has a total of about 48,000 miles of roads. Con- crete mixture, structural steel for bridges and many other industrial materials are used in greater quantities than ever before. Denver's building operations in 1922 totaled 318,096,096 Into the splendid residences that have gone up, public buildings and busi- ness blocks has gone Colorado granite, marble and other stone, as well as choice Colorado timber. Colorado has the largest known deposits of radium, tungsten and molybdenum. It is first in the combined production of gold and silver, totaling 312,545,500 in 1922. Denver is the hub for the West's supply and demand, the focusing point for its com- merce, the logical assembling place for its raw materials, its economic fabricating center, its ready, central distribution point. In a Wholesale way Denver acts as the distributing point for passenger cars, trucks, tires, and accessories for Colorado, Wyoming, New Mexico, and parts of Nebraska, Utah and Montana. . Denver's climate which enables use of cars throughout the year, its good roads, its numerous accessible recreational and scenic attractions in the nearby moun- tains,its location in the center of rich agricultural districts and its large tourist travel all add to the volume of the retail automobile and truck business in Denver. A large assembling plant for automobiles and a large tire manufacturing gplant are recent de- velopments in the city's motor industry. Travel is also a recognized industry in Colorado. Tourist registrations from all sources in 1922 were 4,000,000. They included many duplicationsg however, travel authorities were agreed that 600 000 visitors ,remained in the state for an average of seven days and spent 310 a day. Travel expansion by rail, centering in Rocky Mountain National Park, shows an increased attendance from 31,000 in 1915 to 219,164 persons in 1922. Tourist Ill
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Page 133 text:
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ffm 0 fth baitery of six P k d b ilt motors in- t ll d h ZR - 1. E' h f h se 6'-cylinder apable of de- l 300 h rse power ACKARD'S latest contribution to Army and Navy engineering activities is the motors for the big dirigible ZR-IQ Years of experience in quality manufacture have endowed Packard with ability to fulfill the exacting demands of government requirements. The Single-Six A The Single-Eight Eleven Body Styles Nine Beautiful Models PACKARD MOTOR OAR COMPANY, DETROIT PACK RD ASK THE MAN WHO OWNS ONE V .
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