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Page 71 text:
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C omplimeuts of Compliments of CITY OPTICAL RAY EDDY, INC. CUIVIPANCY 2423 N. Clark St. 7 West Madison Street CHICAGO Q, ILLINOIS C3OIlgl'l1tlllL1flO1lS to the COMP'-IMENTS OF Crucluuting Class from PECO OPTICAL LABCDRATORY, INC The Dames Club of Chicago College of 31 N. State Street Qptornetry CHICAGO 18, ILLINOIS
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Page 70 text:
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E V 6 H in the era of styled spectacles, very few people want simply a pair ofglassesf' VVhat they do Want is compfeff :'i.v11rzlf011yf0rI. VVhen people see Well and with- out effort they work better, play better and live in a more enjoyable world. This condition, of course, is brought about by regular pro- fessional eye care. Yet even the most competent practitioner seldom, if ever, hears direct praise of his professional accom- plishments. The satisfaction of his patients can be measured only by the fact that they return to him for professional service. At the same time, such a professional man can count on this: satisfied patients do tell theirfriezzfff. And thus reputation arising out of ability and genuine interest in the patient's problems invariably leads to a successful practice. In this way the refractionist enjoys the economic freedom so necessary if he is to discharge the moral obligation of his profession. The Univis Lens Company Dayton, Qhio hh
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Page 72 text:
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f70fAeCQm0 Z53... Every year at this time Victory customarily addresses to the members of the graduat- ing class a greeting to welcome them to a great profession. We look forward each year to this privilege and pleasure. You who, as scientists, have become so familiar with the physiology of the human eye-as familiar as the schoolboy is with the road to school-can yet learn something new about the eye from the poet who tells us that eyes are the windows of the soul. It's a good thing to bear in mind . . . to remember that a patient is more than just a pair of eyes to be measured and corrected. To remember that your profession deals with more than eyes . . . with people. And to remember, therefore, that your professional responsibility extends beyond prescribing and fitting glasses . . . for you are, in every sense specially trusted guard- ians of those precious windows of the soul. Vincent Salierno President VICTORY OPTICAL MANUFACTURING CO M8
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