Chicago College of Optometry - Focus Yearbook (Chicago, IL)

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E V 6 H in the era of styled spectacles, very few people want simply a pair ofglassesf' VVhat they do Want is compfeff :'i.v11rzlf011yf0rI. VVhen people see Well and with- out effort they work better, play better and live in a more enjoyable world. This condition, of course, is brought about by regular pro- fessional eye care. Yet even the most competent practitioner seldom, if ever, hears direct praise of his professional accom- plishments. The satisfaction of his patients can be measured only by the fact that they return to him for professional service. At the same time, such a professional man can count on this: satisfied patients do tell theirfriezzfff. And thus reputation arising out of ability and genuine interest in the patient's problems invariably leads to a successful practice. In this way the refractionist enjoys the economic freedom so necessary if he is to discharge the moral obligation of his profession. The Univis Lens Company Dayton, Qhio hh