Chicago College of Optometry - Focus Yearbook (Chicago, IL)

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THE COUNCIL ON ETHICS AND ADVANCEMENT OF PROFES- SIONALISM assumes the role of an organization dedicated to the promo- tion of ethical and professional Op- tometry. ln this capacity it has spiralled in popularity since its inception in January, 1950, to become one of the leading organizations within our col- lege. The council maintains that the best way to further professionalism in Optometry is through the student and therefore granting membership to anyone dis- playing a sincere desire for Ethical Optometry. The goal of the council is to present its members with a variety of lectures and discussions by Optometric and other professional men. The purpose is to en- able the student to be well grounded in and fully aware of all the aspects of an ethical and professional practice. Each learned profession, be it The- ology, law, medicine, etc. has a code of standards that are rigidly adhered to by the great majority of men in the field. The reward for such adherence is a greater monetary gain, personal satis- faction and social prestige in the com- munity in which the practitioner pursues his calling. The altitude of an office has very little bearing on the success of an Optom- etrist. Various controversies occur on the merit of the nth floor versus the ground floor. This controversy ceases to exist when it is recognized that the final choice of location is definitely up to the individual. It is wisest to conform to the traditional pattern set up by other professional men in the com- munity. The surrounding environment must be taken into serious considera- tion since the patients' habits are con- sistent with the environment. It is obvious that locating on the ground floor in a commercial section will result in shoppers rather than patients frequenting the office, and still more obviously, this would be a serious detriment to any professional prestige. The largest asset to any practice is the referred patient. The professional man is not judged by the altitude of his office, but by his ability to resolve the complaints of his patients into satisfac- tion. The final test is the question: How do l as a DOCTOR compare with other professional men who rate the same title of DOCTOR, from whom patients receive professional services?

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