Carleton University - Raven Yearbook (Ottawa, Ontario Canada)

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Peace Tower Carleton College, Ottawa, Ontario .. 1 -

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76?TGDQQYGDT5'6Rb E'GDQ5CDQQ9'CDT9Cc7 QQ5Q'iZ'GD'i5Q', A Great Newspaper Comes Up The Avenue of Years 1950 marks the 107th year of The Citizen - 107 years of looking to the home and family for the basic inspiration of its service to the public. Ottawa people know The Citizen's policies and respect them. Their pa- rents and grandparents knew and respected them. Today, when vital questions demand sane, sound anal- ysis, these policies stand out more prominently than over before. In its presentation and interpretation of the news, The Citizen caters to no class or group. It publishes the news as it find it, without fear or favor. And it is edited for thorough read- ing by the family in the home. Thus it finds its way into innermost lives of its readers solving their prob- lems . . . inspiring their thoughts . . . voicing their opinions. So it is that back of the result-pro- ducing power of The Citizen there exist character and confidence, the most important appeal that can be made to the purchasing public. Reader respect and reader confi- dence are intangible elements, but they represent a driving, pulsing force that vitalizes circulation... brings people into stores.. . moves merchandise. v This reader respect and reader confi- dence is The Citizen's greatest asset. It is something no newspaper can buy. It must be earned by perform- ance. But it is an asset that Citizen advertisers share in building sales and prestige in the great Ottawa market. No advertisers can take more out of a newspaper than the editor puts into it, and few newspapers in Cana- da can rival the excellence and va- riety of Citizen features. If you want the business of Citizen families, advertise to them in their newspaper. The Evening Citizen OTTAWA'S HOME NEWSPAPER WITH A VERY VALUABLE CIRCULATION

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