Calumet High School - Chieftain Yearbook (Gary, IN)

Page 8 text:

ABOVE LEFT: Footware is a pari of the bi- centennial celebration. This tennis shoe manufacturer cashes in on the 200th an- niversary of the country. ABOVE MIDDLE: Stars and stripes become a part of the light- ing decore in 1976. This item was on sale in local shopping areas. ABOVE RIGE1T: Spirit of 76, a national slogan during the bi- centennial, is everywhere. Consumers found numerous celebration items in local stores including this lamp. ABOVE: The red, white bile battery sports a freedom theme in b.

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FAR LEFT: Allhough her authenticity is in dispute, Betsy Ross is on hand at the 1975 Hobart City Parade to display Old Glory. LEFT: A sunburst of Fourth of July fireworks helps to place Calumet resi- dents in the mood to celebrate the Bi- centennial Year. BOTTOM LEFT: A soft sunset on Lake Michigan allows one to reflect on the day ' s events. Boating is an activity that many pursue on the Fourth of July. BOTTOM: Representing Calumet in Fourth of July festivities, the Warrio- rettes, CHS pom pon squad, performs in the Black Oak Parade. mtm

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Advertisers wave ' old glory ' , America buys An American flag, waved, means a penny earned! Viewing the nation ' s bicentennial in terms of dollar signs, business and industry undertook a con- certed effort in 1976 to reduce Americans to “poor Richards, poor lanes, poor Johns and, in general, to empty the public ' s pockets in the name of the red, white, and blue. Oh, forgive them Ben Franklin, for they know not what they do. Or do they? From By the dawn ' s early light to the sun slowly sinking in the West, American business adopted the stars and stripes to fit any pos- sible commodity in 76. We saw red, white and blue dresses, pocket books, electric trains, sleeping bags, etc., etc., etc. Betsy Ross might have dropped a stitch if she had known that one day her pat- tern would adorn a casket. The flag business was never bet- ter than in 1976. American industry had difficulty keeping pace with consumer demands. Old Glory was even displayed in the tradition of the 1970 ' s: on the automobile bumper sticker. Only during 76, Americans were loving it, not leav- ing it. And business was not just loving it, but cramming it down ev- eryone ' s throat. Once upon a time, 56 men sat down and listed their grievances and declared themselves indepen- dent of the British Empire. Little did they know that 200 years later, American business would declare themselves rich in celebration of their founding father ' s historical decision. BELOW LEFT: A simple item like this sleep- ing bag sports the 1776-1976 theme. The states of the union and stars are a part of the design for the piece camping equipment. BELOW: Fabric shops are very much into the bicentennial celebration. Stars and stripes and the colors red, white, and blue were available in many stores. Patches relat- ing to the 200th anniversary were available for application to jeans and jackets. i S yes y ■ - ] OPENING 5