California State University Sacramento - Statesman Yearbook (Sacramento, CA)

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PROLOGUE Rod McKuen has charisma. Husky voiced and disarmingly casual, McKuen turns in- tensely personal moments into song and poetry, using simple, direct language to in- volve his audience. He hits them where they live with songs such as “If You Go Away,” and leaves pet lovers wet-eyed when he mourns his lost cat, “Sloopy.” Charisma is essentially a matter of style. Hayakawa has charisma. Caesar Chavez has it. So have Picasso, Eugene McCarthy and Bobby Gentry. John F. Kennedy had Charisma. Pope John XXIII, Robert Kennedy and Martin Luther King had it. What do these different personalities have in common? Not much on the face of things. But all are, in their special way, Charismatic- magnetically attractive, inspiring a response that depends not on any one quality or on particular actions or views, but on total effect. The charismatic figure attracts attention because of marginal differentialtion. . . because of “style.” Humor is important! Sincerity is vital! Knowing how to handle what you’ve got-- that’s style...And if charisma is a matter of style, the thing at SSC is the cool style-- hanging loose. Like Doug Ross. Cool students care very much about the things they’re involved in. Involvement is respected if it is not concerned with making an effect on others, but soley with doing what one wants to do. » The charismatic college student is the girl or guy whose casual, off-hand manner covers a sensitive awareness and a warm heart. Charisma is a special quality of personal magnetism or spiritual power that draws wide popular enthusiasm and gives a leader influ- ence over great numbers of people. 1969 STATESMAN has charisma. PAT MOORE