Brandon Collegiate Institute - New Era Yearbook (Brandon, Manitoba Canada)

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Our Aduertisers Bertsford Lumber Co. Blossom Shoppe Brandon Creamery Supply Co. Brandon Hardware Brandon Hotel Brockie Furniture Brown’s Drug Store Bryce Bakeries Canadian Motors Cameo Tea Rooms Carlton Cafe Cassan Monumental Works Central Sheet Metal Works Charley’s Style Shop Christie School Supply Clement’s Drug Store Creelman’s Shoe Shop Doig’s Eaton, T., Co. Ltd. Fedoruk’s Gooden’s Men’s Shop Harwood, O. L. Jerrett’s Art Studio Johnson’s Hardware Kennedy’s Knowlton’s Shoe Shop Lane Co. MacArthur Son MacDonald, John A. MacKenzie, A. E. MacPherson Bedford Manitoba Power Commission McDonald Forman McGavin Bakeries Neilson’s Miladi’s Mitrou’s Cafe Monro’s Confectionery Olympia Cafe Patmore’s Reesor, I). A. Reliance Machine Motor Co. Rumford’s Laundry Shaver’s Furs Shewan, A., Son Smith, Clark J. Smith’s Drug Store Sengwoda, Ed. Somerville Co. Stovel Co. Ltd. Stuart’s News Stand Union Shoe Shop Wade Son Wheat City Business College Willson’s Grocery Willson’s Stationery Wright Wightman Y.M.C.A. Zink’s Food Store g g ' Vo o:v: ;Ox pmacK v:o:o:o:w £co '

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THE NEW ERA 1 CONGRATULATIONS “B.C.I.” On such a fine Year Book—May it be our privilege to help you to “Write right” We carry a full line of such Famous Pens as Waterman ' s and Parker. We can supply a nib to suit any hand at a price you wish to pay. Fountain Pens from $1.00 to $10.00 Automatic Pencils from 15c to $5.00 Books—School Text Books for every Grade. Also Books of Fiction, Poetry, Essays, etc. Royal Typewriters Greeting Cards—A card for every occasion—Birthdays, Weddings, Graduation and Congratulation. LENDING LIBRARY THE WILLSON STATIONERY CO., LTD. “A Complete Stationery Service” 934 ROSSER AVENUE .. PHONE 2430 8 I 8 8 iff o o o o 0 8 Doig’s Store Ltd. 148 10th St. Brandon, Man. DRY GOODS, GLOVES, HOSIERY 8 Compliments j CHRISTIE SCHOOL | SUPPLY, LTD. Complete School Furnishers BRANDON, MANITOBA » CHRYSLER PLYMOUTH MOTOR CARS FARGO TRUCKS Ladies’ Ready-to-Wear At Moderate Prices Reliance Machine | and £5 Motor Co. j; 215-225 Sixth St. Phone 3180 £

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THE NEW ERA 3 A MESSAGE FROM THE PRINCIPAL The 1940 issue of the New Era will become a precious volume as the years go by. Students have always prized the school magazine as the one great souvenir of their days at B.C.I. It has reviewed the activities of the school and the class histories from year to year. After years of experience in different parts of the world, men and women turn to the New Era and recall with pride and joy their early associates and their early achievements. This issue will be particularly prized, for it may be that many members of this graduating class will very soon be in the service of their Country at home and overseas. Graduating students should be looking forward. This year, that is not easy to do. We are at war. Our attention is fixed on the task of the hour; yet it is more essential than ever that we determine our every act in the light of its effect upon the future. We must, more than ever, look forward. What the future holds no one can tell. One thing is certain—what we are and what we do now, must inevitably affect the future. If we are to have a world of peace and freedom, we must now destroy the roots of those philosophies which develop indi¬ vidual and national selfishness and which always result in war with its consequent suffering. The war events of this year must have made a lasting impression upon the minds of students everywhere. From day to day we have witnessed the enacting of a great tragedy. Conspiracy after conspiracy by the villainous forces of selfishness and lust for power have been revealed and carried out with alarming success. Temporarily, it would seem that might has triumphed over right. It cannot remain so. The forces of right must organize to oppose such villainy and to re-establish that freedom of democracy which alone permits the individual to develop. It is to be hoped that every graduate of this school will go out determined that freedom and justice shall prevail, and that peace shall be established among the nations of the world, and among the factions within our own nation. May students everywhere dedicate their abili¬ ties to this end. May they look forward and lead forward to that day when “The war drum throbs no longer and the battle flag is furled In the parliament of man, the federation of the world.” —J. R. REID.