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Page 31 text:
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BUSINESS ADMINISTRATION Sumfrnttentia Although the phenomenal growth of the College of Business Ad- ministration is a source of wonder to some, it should always be re- membered that its expansion is based upon a real and pressing need in American industrial enterprise. The days of the rough and ready, opportunistic capitalist are either past or few in number. Yes, a more mature and farsighted managerial staff has discovered the value of the well-rounded man, the man whose cultural, mental and moral development has endowed him with clarity of vision, firmness of purpose, stability of judgment and refinement of taste. In a word, industry has had to come face to face with the fact that it needs what only colleges like Boston College can offer,— educated gentlemen who will never forget their obligations to God, their fellow men and themselves. What is the real key to this success story of the College of Business Administration? Ultimately, it reduces itself to a situation wherein careful coordination and skillful adaptation were of the essence. Until thirteen years ago, Boston College had never offered a degree in commercial science or business administration. Through a thoughtful integration of the precepts of the Ratio at que Institutio Studiorum, especially in matters theological, philosophical and cul tural, with the basic information and training to be expected of any candidate for a position of responsibility in business, the trustees and faculty of Boston College created what so many other colleges have envied,— an ideal curriculum in business administration; a degree course, appropriately professional, but distinctively human. ISS 5
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