Bonita Vista High School - Excalibur Yearbook (Chula Vista, CA)

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Jon suu N 2200 HIGHLAND NATIONAL CITY 474-2201

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,Ian walked in the door of a bank, knees knocking, limbs quivering, and whispering to her companion -who was also trying to sell her first ad - What dol do? The two found the business manager, who had to tell them twice that he would purchase an ad before they realized that they had actually made a sale, and then they had to hunt desparately to find a pen and the contracts. A few minutes later by-passers would have seen two screaming girls running to a car to proclaim the success to their friends. They had sold their first ad. Such went the story for many of the Excalibur staff members, and although hostile businessmen could be discouraging, a sale always added a little excitement to the day. Advertising Advertising in the Excalibur had many expensive than advertising in a newspaper or by radio. Also, an annual was permanent, a book students looked through often, whereas, a newspaper would be thrown away after the reader had glanced once through it. Although an annual was a student publication, many adults - administration, faculty, and parents - enjoyed looking through the Excalibur. Therefore, both young people and adults patronized businesses advertised in the Excalibur. ln addition, advertising in a high school yearbook was tax deductable. On the whole, advertising in the Excalibur was economical and a wise investment for any businessman. Appreciation The yearbook staff gave thanks to all businesses advertising in the '75 Excalibur with a special thanks to those who donated money to support the annual, not just for the benefits of advertising. These contributions made publication possible, and they were greatly appreciated. HCTVBIIIQCS for the busaqessman. If was much less dvertising Sold By Staff Patrons Important Because the majority of the Bonita Vista Excalibur was financed by advertisements, the staff expressed the wish that any students or other readers of the Excalibur would patronize businesses supporting the annual with their contributions. This important aspect of the annual could not be successful without student co-operation, and it was sincerely appreciated. Annuals Awarded Many of this year's Excalibur Staff members were very enthusiastic about selling ads. Several students each sold over S 100 of advertisements. A free annual was awarded to each of the two selling the most advertisements. Cindy Monroe, selling 5270, received an annual, as did Phil Robertson, selling 8240. These two represented the entire staff, all were co- operative in selling ads and many were very enthusiastic about it.

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