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Page 3 text:
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.. XXXI 1 No. 1 OCTOBER, 1940 1 THIS ISSUE The Bison Grows New Horns Pacifism . . . An Assault on War New Faculty, Poll, Victory Song i j(iJs mMM
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Page 4 text:
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EXTRA DISTANCE IN HIS DRIVES- EXTRAS IN HIS CIGARETTE YES, LARRUPING LAWSON LITTLE — NATIONAL OPEN CHAMPION -PREFERS THE CIGARETTE THAT GIVES THE EXTRAS - SLOWER-BURNING CAMELS I ' upvi ivllt, run K .1 It-Vflnlil- T ll-.nln Will lOII-Slll.r, N ( ■ WATCH OUT, PAR— here conies Little! No. Lawson Little is never content unless he can better par ... in his golf ... in his cigarette. I want all the mild- ness 1 can get in my cigarette, he says. Camels burn slower and give me extra mildness. And Camels also give me something else I never found before — flavor that doesn ' t tire my taste. Yes, Camels give all the qualities you want plus an extra measure of each. The extra flavor of costlier tobaccos preserved by slower burning. The natural mildness and coolness of costlier tobaccos plus freedom from the irritating qualities of too-fast burning. And on top of extra p em zie — Ciimch give extra value (see panel at ri bt). GETTHE ' EXTRASlWITH SLOWER-BURNING CAMELS THE CIGARETTE OF COSTLIER TOBACCOS YOU WATCH that ball go scream- ing off the tee and you shake your head. Hou does he do it.- ' Form, tim- ing, power, wrist action, control... he has them all — but Lawson L ittle has that extra nieastiye of each which makes the difference between a good golfer and a champion. Just as the ( ' . 7r in his cigarette . . . Camel . . . make the difference between smoking and smoking pleasure at its best. EXTRA MIWNESS EXTRA COOLNESS EXTRA AvoR In recent laboratory tests. CAMELS burned 25 doiver than the average of the 15 other of the largest-selling brands tested— slower than any of them. That means, on the average, a smoking pins equal to 5 EXTRA SMOKES PER PACK!
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