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Page 16 text:
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BUSINESS COUKSES set down to Inisiness Keen conijX ' tition plus an eagerness to please the con sumer confront the modern businessman in his attempt to meet the demands o! a more complex husinc ' ss world. As Ellx ' rt I luhbard once siiid, “ I he art of winning in busi¬ ness is in working hard. ” Since business is the world’s greatc ' st employer, it is ncxessiirv’ for the husinc ' ss student of today to have a Ixtter understanding of both the Ixisic and the more complex problems and solutions of the marketing cycle. I he JC Businc ' ss Department met thc ' sc’ needs through in struction in merchandising, advertising, jxrsonnel man agement, as well as office tcx ' hnic|ues and machine ojxr- ations. I he student learned that once a pnxluct was dis- trihutetl to the retailer, two items were of utmost imjx)r- tance — advertising and sak smanship. Although advertis¬ ing carries with it complaints and criticisms from the public, it is the means by which the product is placed Ix ' fore the eye ' s of the populus. An ambitious student with bright, clever ideas might eiisily find great satisfac¬ tion in this field of making people want what he and his company have to sell. Those who arc interested in meet¬ ing the public in a direct manner and who feel they have the ability for jxrsuading the public into buying the products display the qualities necessary for efkxtive sitles manship. Businc ' ss not only considers the prospective huver, but it must also keep an ojx n-mind where em- plover-c ' inplovcx relations are concerned. Business man¬ agement emplovs a tactful approach when solving such problems as demands for higher wage ' s and Ix ' tter work¬ ing conditions. An orderly filing system and neat, accur ate records are essential for a prosjx ' rous business. Direct learning bv using the tools to Ix ' found in the office—such as the typewriter, calculator, and adding machine—gave invaluable experience. Besides the academic side of business, the JC Businc ' ss IX ' partment offered each interested student an oppirtu- nity to join the national organization. Phi Beta Dimlxla. I he main purpose of this fraternity was to develop com¬ petent, aggressive business leadership. Memlxrs engaged in several field trips to business concerns for a first-hand knowledge of how businesses are run. The main aim of the JC liusinc ' ss Department was to provide courses which aid the student in achieving a better, mo re comprehensive understanding of the basics of American frtx enterprise. Ora Zwiefelhofer takes note front Mr. Franz of the essential techniijues of hand ' placement in operating business machines. Figures no longer tax the brain of Donna Zink as she gwes just the right touch to the calculator. 10
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Page 17 text:
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Decrease in class participation demands in¬ crease in Parrish lecture time. With a flick of the wrist, Miss Phillips begins to unfold the chronological steps neces¬ sary for the solution to and uftderstanding of a business math problem. ‘Besides learning to write a new language, you must also learn to translate wdiat you have written, points out Mrs. Heller.
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