American Institute of Laundering - Annual Yearbook (Joliet, IL)

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1942 SALES AND ADVERTISING SERVICE COURSE Q Front Row fleft to rightl: Edwin VV. Stacer. Albion R. Fogg, James P. McCarthy, Gerald Boslow, Mrs. lfflay L. Grady, Manager Sales Management Department: John Slattery. .laclc R. Engel, Jack R. Henckels, Warren E. Fitch. Second Row: Xvilliam Sheldon, Advertising and Publicity Department: Murray S. Levine, Edwin VV. Mayer, Jr., Robert Joehnlc, Martin Jacobs. Anson VV. Bowden, Harold P. Nutley, Manager, Adver- tising and Publicity Department: Cecil l'l. Lanham, Director ol School of Laundry Management. Third Row: William A. Shirley, Charles Jacob, l. lVlarvin Leibowitz, Eugene R. Jacobsen, Jr., Brent H. FBTIJCT, JF., Wallace MBCLCBH, I'IaI'0lCl Tomlinson, R0bCI't Bertenshaw. tics for he became worsethan ever. So you can see by these happenings, even though Irish Jacob was born in Cleveland, funny things can take place in Joliet, too. Adding to the neverftofbefforgotten episodes, the otherwise diplomatic Tex Shirley displayed at least upon this occasion that tact was what he had none of by telling Mrs. Grady that her tests and selling in particular was so much boodle . It Was at the end of this course that the class lost the able leadership of Tex . He had been an outstand' ing student as well as our class president for the four courses, and. to a man, the class was sorry to see him go. V - ' As the course drew to a close we all knew that advertising was the force that made people go out and buy something instead of saving up for it, and that all you had to do to sell laundry was to say to the housewife when she came to the door, little girl, is your Mother in? So with all this accumulated knowledge we strolled blithely into the next course, little noticing the anvil hanging over our heads. Page Eleven

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sales and advertising course I rift W. ' f-- 5 l A ja y e 'jggg I f ghiumm . V . Q5-1 V I jj,-ax ,Q Q, mf if-. ' at i J .Q I, ,V fy 'hz ,. ,V. V ,f ,f i ...NK ff' 4 if KJ.. . S .i ,. s. ' fp-3 I, P. ij, .ff ,ia st ,f J -V ffl if' X ' ' 375' I, ,-'ls . A ' - . M A- - . I' , Xkfqf. it AVING learned enough about the washroom to know that science hasn't as yet produced stains the same color as fabrics, we now leap headlong into sales and advertising, knowing full well that we have progressed, that is to say, we have swapped our old troubles for new ones. The old students we lost at the end of the last course were in part made up by new arrivals in the form of Ed. Stacer and Bob Bertenshaw. Bob, inf cidentally came to us in the guise of an old man but left frollicking like a young colt. The harsh effect of association, I suppose. ' Our sales instructor, Mrs. Grady, to whom we have proudly dedicated this annual, did not hesitate long in introducing the class to the problems of creaf tive selling and sales control. Intermingled among our lectures on this problem were sales talks and demonstrations by the students, movies depicting the virtue of Mr, Sale , and frequent visits to the class by Rusty Jacobs. We constantly wondered whether the latter was a legitimate registrant or just a steady, guest. ' The afternoon periods were devoted to advertis' ing layout and copyrighting under the skillful direcf tion of Messrs. Nutley and Sheldon. The advertis' ing campaigns prepared by the class were praised as the best done in the school to date. However, Nutf ley and Sheldon were somewhat distressed, but nevf ertheless, complimented, when Jake Jacobsen inf sisted that there was little sense in straining to pref pare a campaign when one had at his disposal the work completely provided' by the Institute's dis' tinguished advertising department. Jake carried through with his conviction and filled his campaign with Institute material. Q Mrs. Grady, to a questionable extent, proved that women are not always disarmed by compliments. But if she had not been on guard Brent Farber would certainly have taken her by storm. It's like some' one once said, the fellows in the back of the class' room work for their grades, t-hose in front work for the teacher. Among the other memorable events of this course must be placed the defeated effort of Boslow, jacob, and Leibowitz to reach New York in Boslow's paper' thin tires. Other events included Fogg's recitation on the Wonders of the telephone , the appointment of McCarthy as bundle boy , and the frustrated attempt to use psychology on 'badfboy Joehnk by electing him SergeantfatfArms. He must have taken his election as the class's approval of his classroomanf Page 'lvvn

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laundry accounting course if Q A Q ,Q a..S, , s ,J, ,1- . , i,7,47i, X. X if f 'ill y' ,Q 'Q Ms, 1 3 f 1' Wwfi 0 , ' Q it 1 gf5'2 ' f7y 'i , .1 ' L,.f'1 ', '15, ' J, ' 3 5 ,ij jQy,L,,,!AfZEgf,.. , , . ww - i ' . af? ' ff-443, X ' ' ' .aw . ,. '.-Ia. ffzrf - 1, V f' 'K in Way? I .Ma .,1,,l,,1ff,,.,a4 , . ag, V .sb -at -634, .Vi r fy ,V . , f , . -, VV f-1-'ft ,lf ' QM f.-635. .r-5-Q,- f awzigji . ' 1 M. f 1, ,,.,.,3f,-5, ,fi any ,, N' f .. , .1 , -fa,- ,grwi W.. , f f fx fs at, Ir 3.3, ',,v7.',rl! it Q . A t ',,mg,3c,.,, J.. Ju '- f Q V . f TM. I oi. v 1. ' . i. ..'. , ., . ,ff ff-ag ,f . .aa 43, f 4 ,fx-as may lit- -on :1 ' ,ge,w- ' '.MLvj --wt , . I 2 . tt ,5ls?2?'ff,,. ' 'aa .M . r- ' .fff f , . fo? A .Q 'qt' .wg ,,Z' , , , 'f 4,5-fgsiet f r K -'f ' w. 5, a..wf4g31g., 4 .. If . 45215 . ' ' A ' -' mg ' ' 'Sf - mms. ' ITH the Accounting Course, Joliet and the A.I.L. students welcomed Spring. Messrs. Dewey, Grohne, and Massey and their credit, debit, and ipso facto courses welcomed us. Accounting started off so fast that at the end of the first week everyone took a rest over the week' end. Quite a memorable weekend. Accounting class was quite a little workshop with all deeply absorbed in their Ledgers and Subsidiary Ledgers. The only disturbing noise heard was the cry for bleach. Even the best of accountants will make mistakes. Jake Jacobsen spent one entire morning, almost convincf ting Mr. Dewey that adding machines make mistakes. Better luck next time, Jake, At first blush, the law course looked like a pip. Springer Massey gave us two types of quizzes, either an insult to our intelligences, or so stiff that the Lawyer, himself, had to look up the answers. Rusty Jacobs knew the law perfectly but when it came to putting it on paper he was Non Compismenf tis. Slattery, in answer tothe question where must stockholders hold their meetings came forth with In the stockroom' Brilliant peta darling. Mole Leibowitz and Irish Jacob celebrated the coming of Spring with very close crew hair cuts. In anticipation of the visit to Stateville, no doubt. The annual trip to the State School of higher def gradation at Stateville will be held on graduation day under the auspices of Mr. Massey. Baseball became the favorite afternoon diversion and the old apple really took a beating. Little Jacks became the after dark hangout, superceding the Louis Joliet. Little Jacks was a fine place to relax and try to balance your books. Murray Levine and Wally MacLean bought a vintage Model Ford, but soon sold it because of the restriction on nonfessential cars. ,But tire rationing or no tire rationing, Abe Lapides continued his trips to Chicago every Monday, Wednesday and Friday nights to see his future wife whom he will marry on June 28. ' Jerry Boslow, after five A.I.L. courses, finally learned on which side to iron a shirt collar. Harold Tomlinson had an accounting course of his own with his own happy rate of speed. Old Mon Fogg got that spring urge more than the rest of the boys. He just had to go somewhere and do something. Slattery gave him a good race and png? rlqH70lI76? M ,