American Institute of Laundering - Annual Yearbook (Joliet, IL)

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sales and advertising course I rift W. ' f-- 5 l A ja y e 'jggg I f ghiumm . V . Q5-1 V I jj,-ax ,Q Q, mf if-. ' at i J .Q I, ,V fy 'hz ,. ,V. V ,f ,f i ...NK ff' 4 if KJ.. . S .i ,. s. ' fp-3 I, P. ij, .ff ,ia st ,f J -V ffl if' X ' ' 375' I, ,-'ls . A ' - . M A- - . I' , Xkfqf. it AVING learned enough about the washroom to know that science hasn't as yet produced stains the same color as fabrics, we now leap headlong into sales and advertising, knowing full well that we have progressed, that is to say, we have swapped our old troubles for new ones. The old students we lost at the end of the last course were in part made up by new arrivals in the form of Ed. Stacer and Bob Bertenshaw. Bob, inf cidentally came to us in the guise of an old man but left frollicking like a young colt. The harsh effect of association, I suppose. ' Our sales instructor, Mrs. Grady, to whom we have proudly dedicated this annual, did not hesitate long in introducing the class to the problems of creaf tive selling and sales control. Intermingled among our lectures on this problem were sales talks and demonstrations by the students, movies depicting the virtue of Mr, Sale , and frequent visits to the class by Rusty Jacobs. We constantly wondered whether the latter was a legitimate registrant or just a steady, guest. ' The afternoon periods were devoted to advertis' ing layout and copyrighting under the skillful direcf tion of Messrs. Nutley and Sheldon. The advertis' ing campaigns prepared by the class were praised as the best done in the school to date. However, Nutf ley and Sheldon were somewhat distressed, but nevf ertheless, complimented, when Jake Jacobsen inf sisted that there was little sense in straining to pref pare a campaign when one had at his disposal the work completely provided' by the Institute's dis' tinguished advertising department. Jake carried through with his conviction and filled his campaign with Institute material. Q Mrs. Grady, to a questionable extent, proved that women are not always disarmed by compliments. But if she had not been on guard Brent Farber would certainly have taken her by storm. It's like some' one once said, the fellows in the back of the class' room work for their grades, t-hose in front work for the teacher. Among the other memorable events of this course must be placed the defeated effort of Boslow, jacob, and Leibowitz to reach New York in Boslow's paper' thin tires. Other events included Fogg's recitation on the Wonders of the telephone , the appointment of McCarthy as bundle boy , and the frustrated attempt to use psychology on 'badfboy Joehnk by electing him SergeantfatfArms. He must have taken his election as the class's approval of his classroomanf Page 'lvvn

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1 942 U TEXTILE AND WASHROOM PROCEDURE COURSE Front Row fleft to rightl: Fred Mann, Vvilliam E. Drewes, Lauren Taylor, .lames P. lVlcCarthy, Lee Longstreet, Abe Lapides, Second Row: James J. Lynn, Gerald Boslow, .laclc R. Engel, Warren E. Fitch, Howard E. Hastedt. Wallace DeBoer, John Slattery, Paul l'lollman, Edwin VV. Mayer, Jr., John Haverinen, lvlartin Jacobs, Vvilliam Singleton, .Iaclc R. Henckels, Anson VV. Bowden. Third Row: Carlyle lVlorton, bowitz, Murray S. Levine, H. Lanham, Director of Chemist: Lee Johnston, Textile Analyst: Albion R. Fogg, l. lVlarvin Lei- Robert Joehnlc, Vvilliam Martin, Eugene Lyons, Jr., CC Leroy Griffin, Cecil School oi Laundry,lVlanagement. Baclz Row: Vvilliam A. Shirley, Eugene R. Jacobsen, Jr., Brent H. Farber, Jr., George S. Yonlcers, Charles Jacob. Vvallace C. lVlacLean, A. Harold Tomlinson, Arthur Anderson, Manager, Textile and Research Department. Many a cold day we will remember Bob Joehnk coming to school with that old Sea Captain's hat propped upon his noggin. He still insists that he found it hanging on an old rusty nail. To finish up the course we drained the treasury and had a big blow out banquet at the Woodruff Hotel. Our President Tex Shirley, gave a quite elaborate speech giving special recognition to those boys who were leaving us at this time. We are still wondering how Warren Fitch did all those card tricks. All we can remember is that there were too many fours of hearts in the deck. George Triple Drip Drainoh Yonkersuand Lau' ren One Punch Taylor both left us and joined the Army and Air Corps respectively. Good luck fel' lows. ' Page Nine w ' f wr1aiF '4ifgg vzenemunlrgiai

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1942 SALES AND ADVERTISING SERVICE COURSE Q Front Row fleft to rightl: Edwin VV. Stacer. Albion R. Fogg, James P. McCarthy, Gerald Boslow, Mrs. lfflay L. Grady, Manager Sales Management Department: John Slattery. .laclc R. Engel, Jack R. Henckels, Warren E. Fitch. Second Row: Xvilliam Sheldon, Advertising and Publicity Department: Murray S. Levine, Edwin VV. Mayer, Jr., Robert Joehnlc, Martin Jacobs. Anson VV. Bowden, Harold P. Nutley, Manager, Adver- tising and Publicity Department: Cecil l'l. Lanham, Director ol School of Laundry Management. Third Row: William A. Shirley, Charles Jacob, l. lVlarvin Leibowitz, Eugene R. Jacobsen, Jr., Brent H. FBTIJCT, JF., Wallace MBCLCBH, I'IaI'0lCl Tomlinson, R0bCI't Bertenshaw. tics for he became worsethan ever. So you can see by these happenings, even though Irish Jacob was born in Cleveland, funny things can take place in Joliet, too. Adding to the neverftofbefforgotten episodes, the otherwise diplomatic Tex Shirley displayed at least upon this occasion that tact was what he had none of by telling Mrs. Grady that her tests and selling in particular was so much boodle . It Was at the end of this course that the class lost the able leadership of Tex . He had been an outstand' ing student as well as our class president for the four courses, and. to a man, the class was sorry to see him go. V - ' As the course drew to a close we all knew that advertising was the force that made people go out and buy something instead of saving up for it, and that all you had to do to sell laundry was to say to the housewife when she came to the door, little girl, is your Mother in? So with all this accumulated knowledge we strolled blithely into the next course, little noticing the anvil hanging over our heads. Page Eleven