Alexander Park High School - The National Yearbook (Portsmouth, VA)

Page 99 text:

Years of experience have taught us! Printing Pays Us Only When It Pays You! McClure Printing Company THE RUNNELS PRESS COLLEGE ANNUALS AND CATALOGS FINE ADVERTISING PRINTING 19 West Frederick St. Piione 605 Staunton, Virginia Sometimes it is the nature of a craft to create an unbreakable tie between itself and the worker in that field, a heart attachment equal to lifetime devotion. One familiar example is PRINTING. Once editor, once compositor, or press- man catches the spirit of the shop, the spell is seldom broken. Like the odor of a camp fire, or a whiff of salt air, the beloved tang of printer’s ink, symboli- cal of a great profession, gets into your heart and soul. School Annuals, Magazines, Newspapers and Special Printing, all smack of it. It is an invisible link that binds all intelligence together. It is the stimulus for creation in business or romance. This craftsmanship, this devotion to service and alert- ness to business needs, has nourished and developed an enormous industrial vitality, and whichever way the course of the future runs, the printer will always find himself able to adapt his helpfulness to new opportunity.