Alberta Normal School - Aurora Yearbook (Edmonton, Alberta Canada)

Page 83 text:

AURORA, 1941-42 79 Rdvertising Directory Alberta and Queen’s Hotels, 103 Alberta Bakers’ Ass’n. Inc., 95 Alberta Radio Electric, 103 Alberta Teachers’ Association, 96 Alberta Wheat Pool, 85 Allin, Dr., 100 Ashdown Marshall Co. Ltd., 99 Army Navy Dept. Store, 97 Barn, The, 88 Beta-Nu Campus Togs, 88 Bill’s Confectionery, 97 Birks Sons, Henry, 98 Blue Ribbon Ltd., 92 Boulanger, Dr. Joseph, 86 Brown Bros. Ltd., 97 Burlington Art Shop, 87 Burns Co. Ltd., 100 Butchart, J. J., 89 Calgary Brew. Malting Co. Ltd., 102 Canada Dry Ginger Ale Ltd., 93 Capital Seed Poultry Supply, 97 Capitol Service Station, 96 Carleton Bros., 86 Chapman Bros., 101 Chic Shoe Shop, 102 Chinneck, Dr. W. H., 103 Clean-Rite Cleaners, 88 Commercial Printers Ltd., 104 Cooper, H. H., Ltd., 86 Corona Hotel, 92 Credit Arcade, 94 Davidson’s Beauty Parlor, 85 Dell, The, 103 Dawson Coal Co. Ltd., 95 Dent Sons Ltd., J. M., 88 Deegan, Dr., 100 Eaton’s Ltd., 87 Edmonton Beauty Parlor, 91 Edmonton, City of, 90 Edmonton City Dairy, 98 Edmonton Furriers, 90 Edmonton Journal, 80 Fox Shoe Store, 94 Gainer’s Limited, 98 Garneau Bakery, 101 Garneau Com. Skating Rink, 95 Garneau Barber Shop, 101 Garneau Service Station, 87 Garneau Shoe Repair, 94 Garneau Theatre, 100 Gillespie Grain Co. Ltd., 101 Goertz Studios, 83 Grand Hotel, 85 Greyhound Bus Lines, 101 Hays, Jack, Taxi, 84 Henderson’s Grocery, 95 Henry’s Shoe Store, 98 Hudson’s Bay Co., 85 Hurtig Furs, 86 Ideal Laundry Dry Cleaners, 100 Innes, Wm. Sons, 82 Institute of Applied Art, 89 Irving Lacey, 103 Jimmie’s Cafe, 86 Joan’s Coffee Bar, 97 Joan’s Empire Room, 91 Johnson’s Cafe, 84 Johnstone Walker Ltd., 82 Kendall, Dr., 100 Kenn’s Service Garage Ltd., 102 Kenward’s Shoe Repair, 88 King Edward Hotel, 99 LeDrew, Ralph W., 98 LaFleche Bros. Ltd., 92 Liberty Machine Works, 93 Manning Lumber Co. Ltd., 100 Marshall-Wells Alberta Ltd., 96 Massey-Harris Co. Ltd., 89 McDermid Studios Ltd., 81 Metropolitan United Church, 99 Morin’s Beauty Parlor, 94 Morrish, Dr.,-100 Moyer’s School Suplies, 102 Murray Farrah, 98 Nat. Home Furnishers Ltd., 100 Newhouse Wholesale Ltd., 86 Nor. Alberta Dairy Pool Ltd., 91 Northern Rubber Co., 103 Northwestern Utilities Ltd., 82 Palace of Sweets, 99 Paramount Cafe, 94 Paris Barber Beauty Salon, 90 Pigeon, J. W., 100 Pike Co. Ltd., 89 Queen’s University, 84 Ramsay Ltd., Walter, 84 Raymond Hotel, 91 Red White Stores, 96 Reeves, Gladys, 103 Reynolds Mfg. Co. Ltd., 94 Rite Spots, 102 Ritz Hotel, 88 Robinson Sons, 92 S cona Barber Shop, 102 Selkirk Hotel, 87 Smith’s Cycle Store, 93 Shortridge Shoes Ltd., 91 Star Barber Shop Beauty Parlor, 98 Steen’s Drug Store, 89 Sunland Biscuit Co. Ltd., 90 Strathcona Commercial Hotels, 91 Toller, A. G., 99 Top Hat, 86 Trudeau’s Ltd., 93 Turner, Dr. A. S., 93 Uncle Ben’s Exchange, 99 United Cycle Motor Co. Ltd., 86 Verchomin, Dr., 100 Wallace Stationery, 88 Werner Hardware Co. Ltd., J. A., 93 Woodland Dairy Ltd., 95 Woodward’s Ltd., 92 Y.W.C.A., 100

Page 82 text:

78 EDMONTON NORMAL SCHOOL V FOR VICTORY Someone has said that behind every successful campaign there is a woman. The Aurora of 1941-1942 once again owes its success in large measure to an army of young ladies. Early last fall eighteen bright, energetic girls were chosen from the various classes to contact the business firms in the city. Advertisements defray a major portion of the expense in publishing a Year Book, and we needed plenty of advertisements. The prospect of success was obvious at the first meeting. How could any business man refuse such attractive advertising agents? We decided on our goal, and paired the young ladies. A prize was offered to the winning team, and the race was on. Whether it was the V for Victory, the sales talk, the personality, or just plain hard work we cannot say, but day by day the list of advertisers grew. With many business men feeling the pinch of the war effort we lost quite a number of patrons who had advertised in previous years, but the girls were not discouraged. They went into the business highways and byways and brought in new advertisers to replace the losses. After a few short weeks our advertising total matched the all time high of last year’s edition. The team of Nadine Miller and Shirley Kerr brought in the highest total of advertising, but several other teams were only a little behind. A theatre party was arranged to conclude the 1941-42 Aurora Victory Drive, and, appropriately enough, the title of the show we saw was “The Feminine Touch”. To this galaxy of super-sales girls we would say “Bravo! and thank you all.” Hazel Bratrud and Eileen Tandberg; Elsie Kowalchuk and Anne Greff; Nadine Miller and Shirley Kerr; Jean Chisholm and Margaret Cameron; Mildred Larsen and Marguerite Miller; Therese Dandurand and Margaret Allen; Jean Thoroughman and Margaret Mulloy; Elaine Snow and Betty Poaps; Irene Wallsten and Vera Revega. HENRY H. REPP, Advertising Manager.

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EDMONTON NORMAL SCHOOL Again in 1942 Far in the Lead in Reader Acceptance People who think, and whose thinking influences the lives of others, realize the importance of selecting a newspaper which has earned the respect and con¬ fidence of its readers. The E dmonton Journal meet these stiff requirements. Again in 1942, new records of reader acceptance and reader approval are shown by the constantly increasing circulation and the high intellectual standard of Journal readers. Homes, large and small, throughout this great inland empire of Edmonton and Central and Northern Alberta, welcome tonight and every night their trusted friend and evening companion—the Edmonton Journal. You, too, may enjoy the advantages of reading the Journal; the complete, accurate news reports, the thoughtful, timely editorials; the wide variety of features and worthwhile entertainment. If you are not already getting the Journal ’phone or write today to the . . . lEftnurntmt 3Jmmtal ONE OF CANADA’S GREAT NEWSPAPERS”