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Page 59 text:
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35 Wwp- - game gnvnrvrxsxuc On the whole I would say that I do not care for most radio com- mercials. I wonder if the point of them is to be as annoying as pos- sible. If so, what good do the advertisers think lt will do? My impulse, after listening to some announcer drone on and on, is not to rush right out and buy the product. Instead, I feel that I never want to see it or hear of it again. The soap advertisements can be the most - MH Q31-AH LAH in their fifties, women This may appeal to some have asked about it, it Then there are the The one I object to the i Ei ri-are I ' Wu' x, 2 irritating. For instance, Palmollve--g-you are told about the fourteen day Palmolive plan, how it will give you a clearer complexion, and so on. Then a sweet, feminine voice inquires, 'Will it work on women with ggi skin, oil skin, women whose skin is not cgear?' people. To all those does not. cigarette commercials. most is the Lucky Strike commercial. An ultra-southern voice announces, 'Yeah after yeah ah've seen the makehs of Lucky Strike buy fine, ripe, meller, tobaker. Ah been smokin' Luckies myself fo' nigh ontuh twenny yeahs.' This gets tiresome. The 'tobacco expert' has a different name each time, but the voice is always the same. Another group of offenders are those whose commercials appeal to children, saying, 'Now kiddies, you want to grow up to be big and stro , don't you?' Any self-respecting 'klddy' would never even look at tee cereal, advertise this other offending commercials, the worst. There are ln my opinion, or whatever the product ls again. The products that way are too numerous to mention. but those mentioned are, Some commercials, of course, are different. lost of the watch commercials are perfectly acceptable. One which says, 'Eight P. M., B-U-L-0-V-A, Bulova watch t1mej'followed by a brief statement about Bulova's merits, is one of the least annoying commercials I have heard. Automobile commercials, too, are on the whole fairly good. They speak about the good points of the car and then close the subject If a great many more companies would do this, radio listening would be more enjoyable. Flora Fisher '53 55? 1::. ji? Q Z 1225
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Page 61 text:
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TOO LATE TQ REGRET Cynthia Brooks stood outside the jewelry store window gazing wistfully at a small on Wednesday and for her steady, that she must be getting late Later at home she hummed as she did through her head of how the girls at the ent she was going to gold watch. It would be her twentieth birthday almost two weeks she had hinted to Paul Sivad, Suddenly realizing that it and hurried home. wanted that watch. she left the window the dishes. Thoughts ran office would envy the pres- get. Cynthia was sure she would get the watch, for she always got what she wanted. Finally Wednesday came and it seemed an eternity before the office clock said it was time to leave. Cynthia rushed home to dress for supper. Paul had asked to take her to the Stork Club to celebrate her birthday. At six o'clock the doorbell rang. Cynthia answered it and took the package a messenger boy handed her. She sat in front of the fire- place and opened the card attached to it. It read, 'To Cynthia, with love,Paul.n She tore the paper off the package and discovered a box of chocolates. Filled with disappointment and rage she hurled the bo into the fireplace, without opening it. At that moment the telephone rang. She turned slowly and went to answer it. It was Paul. He asked her how she liked his trick of hiding the watch in a box of choc- olates. In dismay Cynthia dropped the telephone and rushed to the fireplace. She was just in time to see the last flame flicker out of the little pile of ashes that had been the box of chocolates. There in the middle of the ashes was a small lump of melted gold. It was too late to regret. Marjorie Harper '51 444444 om NIGHT wma 5 BABYSITTEIX At seven o'clock your chauffeur takes you to your babysitting job. With three tests the next day you think you can surely get all of your studying done while you are sitting for the children. You have two children to sit for, Jean,who is five years of age, and Jack, who is two. They are cute little children and very nice as long as you aren't within throwing distance. For a half hour you have the pleasure of reading to them. 'What will it be, Goldilocks and the three bears?' Very haughtily Jean answers, nNo, the Lone RangerL' The story starts off: 'Marvin had been murdered. We must scrutinize- 'What does scu-ti-ize mean? asks Jean. Next you are looking in Webster's dictionary. It defines scrutinize as the act of scrutinizing. After making a weak explarnticnz to the children you go through the remainder of the story, skipping a page or two. They don't listen and their mother said one story was enough. Skipping a few pages seems the best way of hastening through the story so you can put them to bed.
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