West High School - Shaheen Yearbook (Davenport, IA)

Page 22 text:

l No one was fighting over guys' fash- ions, during colder weather, sweat- ers and flannel shirts with jeans or cords were the agreed-on style. Girls get up earlier in the morning or hurry to get dressed after gym class, all so they can use their curling irons. As clothes got more expen- sive and curling irons cheaper, curl- ing irons became as vital a fashion accessory as belts or jewelry. The duroble look Halston's never heard of it. Vogue never showcased it. Yet it was the year's all-en- compassing fashion trend. What was the Durable Look? It was the clothes West students were wearing. It was fashion that grew out of the Anything Goes School of Dress. It was less a fashion than a consumer guide. lt was practical-a basic 18 Fashions wardrobe that's always styl- ish. For guys, it was simple jeans, corduroys, overalls, jerseys, T-shirts, and flannel shirts. For girls, it was most of the above, on dress-down days, or attractive but simple out- fits when they wanted to dress up: longer skirts and dresses, cashmeres and an- goras, Lurex blouses, belted suits, pastel, poodle, and cowl neck sweaters, a blouse with a V-neck sweater, tied around the neck.l lmprac- tical fads had no part of it. The new trends were tradi- tional, even conservative fthe silhouetted 40s look for girlsl or smart and useful lThe Phys. Ed. Look of jog- ging suits, gym shorts, and running shoesl. It was fashion of necessi- ty-sweaters to survive 650 classrooms, coats worn throughout the day to keep warm. It was fashion for inflation- ary times. Anyone who worked in a clothing store knew that generally, people were buying fewer clothes. It was too costly to be trendy. Students wanted clothes that would last. That's the Durable Look.

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Lf' ef .iwryiiwf fire, Field Evenis . . . qw' if 5 Ri , 'Cr 'W- , ,L V, fjfyff' , J. tag Ll Q ,fm il, e7 K' ,, K' 4 ,flaw f JRR ,QP Aw :QI . 4 ..i,Q Y 404' Muscles Slrilinlng, junior Kevin The secret pals who decorated the Mericle serves as lead man for the football players' lockers revealed themselves and brought their pals gifts at the Aud. Senior Ken McGin- fq-iye from west High, itls Ro- nis sits back with his presents, a seanne Roseannadanna! Senior b0Ut0f1f1i6f9f3 football, and fi m0d' Darla Blocker portrays her at the el Of 3 foorball Same- Aud. tug-of-war. Homecoming 17

Page 23 text:

A heck of a way to stomp on some- one's feet, a heck of a way to avoid wearing galoshes but still have dura- ble winter footwear: boots were the practical answer. Overalls remained a popular, casual outfit. Depending on her mood when she woke up, a girl might feel like dress- ing up, picking a quietly classy en- sembge like this: cowl neck sweater, double-pleated skirt, spike shoes. A 1532 Y