Waterville Central High School - Academic Union Yearbook (Waterville, NY)

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0 0- 1 '- - I! 0 1 1 L4 1 1 o I 1 5 5 2 A a J 2 J 2 o 5 I I 5 3 1 o o o o o 2 2 o 0 0 o 2 I ij JCADEMIC U IO Q 1- FIRST PIERCE PRIZE ESSAY The Value of Radio Advertising What power lies in the radio! People of today are perhaps too inclined to take this science for granted. Here is a little comparison that is rather interesting: A few years ago, Theodore Roosevelt traveled thousands of miles in his campaign trip. He spoke before huge crowds in the nationis largest cities, and his fiery eloquence moved many thousands. But these thousands were a mere few of the votes cast in the election. What, then, of the millions of voters who did not hear the messages that the candidates had to offer? What of John and Mrs. Hayseed, in Pumpkin Hollow, whose votes counted fully as much as those of Mr. and Mrs. Bigshot, who lived in a state metropolis? The candidate could not hope to reach the millions of 'chayseedsn all over the nation, 'and could merely trust that the newspapers had given these voters an idea of what his platform was. Today the presidential candidate steps onto a platform before a large audience. On the table in front of him is a little instrument suspended by springs set in a frame. It is no bigger than an alarm clock, and is equally alarming. Alarming because of the fact that it starts the speaker's voice on a journey to millions of listeners all over the world. Mr. and Mrs. Bigshot, sitting in the midst of the great crowd, can hear no more, perhaps not so much, as can Mr. and Mrs. Hayseed, sitting in their parlor one thousand miles away. Every rise or fall in the speaker's voice, every fact he recites, every point he illustrates, comes to them with thrilling clearness. You may rest assured that when the Hayseeds cast their votes it is with an excellent knowledge of the policies and virtue of the contending candidates. Such is the power of the radio, reaching into far distant lands-slashing dis- tances-entertaining-instructing-yes, even saving lives. As is generally the ex- perience of all new and line things, evil is creeping in. This evil is radio advertising in its present state. America is noted for its billboards. These huge signs are spoiling the scenery of our countryside all over the nation. Now we have Nbillboardsn of the air, which are threatening more and more to destroy the enjoyment of our broadcast band of radio frequencies. We sit down to our radio, turn to-a station, and hear that Hthis program comes to you through the courtesy UD of the Blotz Toothpaste Corp. Ladies and gentlemen, do you know that nine thousand nine hundred and seventy- six doctors indorse our toothpaste. It tastes like candy, is guaranteed not to roll off the brush, and hasnlt scratched yet. The use of this product, etc., etc.,,, for ten or fifteen minutes. Disgusted we turn to another station, and are advised emphatically -yet, nearly frantically, to MSmoke Old Molds, thereis not a bark in a boatloadf' So it goes, the demon of radio advertising threatening increasingly our radio pleas- ure. Can we not turn the facilities of this new science into more useful channels? Can we not educate the radio public to more valuable facts than those offered by radio advertisers? Let us purge the air of this evil before it becomes too deply rooted, as have the billboards of today. If these advertisers were uchased offv the air, and current topic reviews, music appreciation programs, talks on modern subjects, etc., substituted iri their stead, the radio public would learn considerably more, as well as having actually enjoyed it more. Newspapers, magazines, yes, even billboards, give the manufacturers space 'GIG - IGIGIIQ OIOI I ' ldllull IJ J ' ' ' ' ' '

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O D 1 4 1 M o 3 I o 5 2 2 o 1 1 a a 2 J 2 a o I I J 0 0 o o o . JCADEMIC UNION Q A H 'sf Ralph Don, and Ralphis manners you should do great things. Catherine Yvilliams leaves her remedy for getting thin to Nina Leworthy. D0n't be afraid of it Nina, it's guaranteed harmless. Mary Ready bequeaths her Ford to Pete and Dot, so that they won't have to Walk to school so much. Again to the faculty we leave our heartiest congratulations for having turned out such an excellent class, and we hereby constitute the president of the freshman class executor of this, our last will and testament. Signed and sealed in the presence of: Elizabeth Nash, Wfitness. Rodney Pearson, Witness. Roberts leaves his commanding Ways to Don Fuess. With your pull, Roderick H untington. POPULAR SONGS Yours and Mine-Waterville Central School. One Man Band-Lester Snyder. When l Take My Sugar to Tea-uBi1ly Locke to Winnie Lloyd. Were You Sincere-Johnny Head to Anna James. Embraceable You-Freddie Brunner to Jane Hilsinger. My Temptation-Johnny Cleary to Elizabeth Nash. They Satisfy-Eats in cafeteria. Love For Sale-Aubrey Vl7illiams. Ho Hum-Jakey. lill Never Love Anyone But You-Bud James and Nina Whitacre. Learn to Croon-Freddie Brunner. Little ,l oe-J oe Humphreys. When You Were the Blossom of Buttercup Lane-Dick Myers to Grace Scott. Curly Head-Freddie Byrnes. We Can Live On Love-Tommy Doyleand Tessie Westmoreland. 2 Mine Yesterday-His Today-John Bourke and Anna James. 2 So Sweet-Genevieve Wright. 0 My Love For You-Priscilla Hilsinger to Karl Kline. 9 My Ideal-Ken Robarge-June Draheim. 9 l'm Happy When Youare Happy-Anne Doyle-Scott Webb. 0 ,lust a Gigolo-Roger Kane. Whistling in The Dark-Murray York. 0 Cheerful Little Earful-Regents' Results. 2 Happy Days Are Here Again-Vacation Days. 0 l'm Alone-Grace King. 3 Q SIGN! un : meson om! 0 ' nouns IJ 1 sn ' -' on - ' - oo ' - ooo u

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, L n. ll ii QACADEMIC UNION Q K Q enoughg let them leave the air for more enlightening and entertaining topics. I suppose, however, that radio advertisers will never be thoroughly gotten rid ofg the science is too well adapted to advertising. I do not lose sight of the fact that some advertisers really have benefitted the radio public. More power to them for it, but let me enter a final plea for discre- tion. If we must have radio advertising, can it not be in a more scrupulous way? Let the advertiser give his program, announce that he gave it, and leave the flowery adjectives, staggering statistics, and velvet phrases for their proper place in the news- papers or magazines. WGY Singing Of-Thank You. WHO'S WHO IN W. C. S. Miss Rix Lucile Barrett Miss O'Hare - Miss Bourke Genevieve Wright Gert Jackson Elizabeth Stukey Betty Lane . Kathleen Brady Grace Scott Helene Volkman Grace King Pearl Roberts Tessie Westmoreland Eleanor Lewis Miss Evans Mrs. Peter Elizabeth Nash Joe DePollina Anna Ready Sarah Ogden Miss Mein Miss Culliton Eleanor Lewis First Grade Kiddies Charlotte Terry Priscilla Hilsinger June Draheim Miss Clark Mary Brown Antoinette Wood Fannie McCartney Anna James Winnie Lloyd Mary Norton Nina Whitacre Betty Haynes 3 I I IQIO I OIGICIIO OIOI Best natured Most industrious Most graceful Most attractive Most popular Best athlete Most silent Most sarcastic Most laconic Most Hirtatious Most bashful Best dressed Most conscientious Most talented Most tardy Most concerned Best sport Most affected Most versatile Most ambitious Most dumb Most instrumental Most cheerful Most romantic Best friends Most intellectual Best pair Most mathematically inclined Most artistic Most uneasy Tiniest Most impossible Most unlucky Most indifferent Most dignified Best dancer Most carefree onlin as J ou r Lester Snyder Mr. Williams ':Dutch', Roberts Aubrey Williams Roger Kane Jakey George Fusek Mr. Pete Billy Locke Tommy Doyle Rodney Pearson John Bourke John Fusek Robert Gallagher Roderick Huntington Mr. Hart Mr. Jenkins Don Fuess Billy Butler Joe Humphreys John Cleary Lester Snyder Weldon Locke Bocken Lloyd Mr. F ischette Lowell Peckham Karl Kline Billy Locke Elmer Jackson Stuart Martin Willard Allen Howard Lally Taylor Bourke Kenneth Robarge Francis Tuffey Murray York Art Godfrey ' ' OO U l