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Page 34 text:
Media Staffs work for experience
WUEC Broadcasts offer on-the-air training
by Kim Bentzin. WUEC news director
Eye on hef script. Bsrb Ketschsm gjv« WUEC bttener the afternoon new..
Want to find a cushy one-credit course where you just sit around at a microphone, broadcasting news and music to your fellow students?
Well, then WUECFM is NOT your cup of tea. But if you are an aspiring broadcaster or even just an interested student. WUEC offers a hectic, but highly enjoyable introduction to all the excitement of this fastpaced field.
WUEC had a staff this year of 65 students working In a variety of disci pltnes. The news department is responsible for putting on three newcasts a day and doing local stories, both on and off-campus. Announcers, or disc jockeys, provide music and banter throughout the day and evening. The sports staff does local sports stories and reports on two newscasts a day. Staff members rotate broadcasting Blugold basketball and baseball games and produce two local sports shows a week. The promotion department promotes WUEC In and around the community. WUEC can't participate in fund-raising activities since It is licensed as an edu catlonal. non-commercial station. The music staff files and records new records, and puts out a weekly playlist, which is sent to music stores and other campus radio stations In the state. The creative writing department writes promotional messages for special events the station plans The production do partment records and produces that material. Finally, the programming depart ment determines the program schedule the station will follow. Each staff is supervised by a student director. The station operations manager and a faculty advisor oversee operations of the entire station.
Combined with all this is a camarado rie, enjoyable companionship, staff meetings and the thrill of developing skills, culminating at the end of the year with a banquet where staffers are "roasted" and given awards.
WUEC recently increased its power from 10 to 740 watts, which means the station serves both the campus and the community. Its signal can be received within a 50 nlle radius of Eau Claire.
The station is often a training ground for many students who seek internships or jobs in area radio stations.
Page 33 text:
by Cindy A.E. Vissers. Senior Journalism Major
It was 2 a m when I left Hibbard Humanities Hall 204, the Update News editing lab. Henry Lippoid, professor of journalism and specialist in the broadcast field, between alternating periods of chewing on his tie and talking about popcorn, was working on something, probably a news story scoop.
I knew Update, the broadcast editing program would be a lot of work. But as a required class in the broadcast journalism sequence there was no way around it. I had already put it off until my very last semester. Students who had passed the four-credit class recommended that I only take 12 credits, have no part-time job and be ready to eat. breathe and sleep Update.
I thought they were kidding.
Walking home that early wintry morning all the rumors I heard were true. "Never answer your phone after midnight, it might be Henry calling with a story assignment or a big scoop." "Never let Henry know what you hate to cover, because you’ll find yourself assigned to that beat for the rest of the semester." (Journalists must be objective about everything.) "Expect to work long hours filming, editing and getting the news stories as perfect and as professional as possible."
Henry wasted no time In getting us (the Update News team — 14 broadcast journalism students) working. With 40 pounds of equipment strapped on shoulders and packed In cases, we went out into the community and campus to cover news and sporting events.
I recall all the stories missed, re-shot and retaped because of mistakes and errors on our part: Threading the tape through the video recorder incorrectly, forgetting to recharge the machines be
fore going out on assignment, forgetting to plug in the extension cords (when we remembered to bring them), not using the tripod and getting wavy video, not removing the lens cap ... simple errors.
Henry is a man of Incredible patience and understanding.
Time slipped by. almost unnoticed in the always frenxied activity of the Update editing lab. but fewer errors and mistakes were made. We were all learning a great deal.
The semester is over, and it is hard to believe I have survived Update. I remember all the things we went through and accomplished. I remember the feeling of satisfaction when we salvaged a rather good story about the Secretary of Agriculture, after the WEAU-Channel 13 reporter accidentally stepped on our video recorder, breaking the sound recording connections. I remember the professional feeling and treatment I received while going through a secret ser vice check to film Mrs. Carter while she was campaigning In Eau Claire. And I remember living through all the camera and equipment break downs.
In November. Update News aired a three-hour special broadcast of election coverage and scooped WEAU with tabulation results. Update News had several scoops throughout the semester.
It was true; we were a real news team.
Update is the only university learning program in the state that airs a live news show to a city viewing audience. Every Tuesday and Friday at 5 p.m.. Update News was aired on the city cable station. Channel 12.
On show days the editing lab was tense and rushed — the Immediacy of television journalism at its peak The
show had to be produced, our taped stories had to be selected. UPI wire copy had to be written, weather maps had to be arranged, and headlines had to be written. Last minute news flashes had to be written into stories. And then everything had to be picked up and run over to the Fine Arts television studio, the actual broadcast area of Update News.
While we were getting the broadcast segment of the show put together, the crews at Fine Arts also were busy. They were arranging the set, determining the lighting, typing information into character generator visual storage systems, selecting slides and getting the video carts In order.
And at precisely 5 p.m. Update News would come on the air.
It seemed like a lot of work for a half hour show, but that Is the advantage of a program like Update; it Is realistic. Our major goal throughout the semester was professionalism.
As I look back over the long hours spent In the editing lab. when Henry seemed to forget that I had four other classes and a part-time job. or when he commented. "Who needs any more than four hours of sleep a night.” I think I am glad it is over. It was the first time I had ever gotten a letter from the Dean of Students saying I was missing one of my classes too often, (always because I had an Update story due. and a late story is an F.) I was always trying to schedule interviews and editing time around other classes and activities. Update News was a real pain in the neck sometimes, but I learned a great deal about the realities of broadcast journal Ism. Now it is over. To be completely honest, I kind of miss it.
Update la on tne air again, and the team In the control booth caiefuMy watchee the monitors
Update: Birth of a Newsteam
Page 35 text:
Spectator blends idealism with "real world” pressures
Above. Newa Editor Tom Lindner questions • aource •bout a a lory
At right. Judy Mown, the layout editor, works to fit stories, pictures and artwork onto the pages
by Darla Meyer
When I applied for the position of Spectator editor-in-chief. I envisioned myself making Important decisions about which earth-shaking stories on campus issues should be run each week. I knew some drudgery would be Involved, but I hoped that the biggest part of the Job would be the idealistic material Journalism classes are made of.
Before the first Issue of the Spectator was even printed. I knew I was wrong. For the most part, the job of editor-in-chief is that of a diplomat. The editor allots pages to arts, sports, editorial and news editors, usually trying in vain to satisfy all. She bargains with the printer to get in late copy and soothes irate photographers and writers who feel they've been slighted.
The editor also answers questions. Everyone. It seems, has a question, usually about something you've never considered. Since the first week I've constantly found myself making decisions. Whether the "10 Questions" column must contain 10 questions, how much late copy there can be. which letters we have to run. whether we can have an office popcorn popper even though It's against university rules — all have to be answered, usually immediately.
In addition. I have to try to be in-
formed on everyone and everything because if something goes wrong it's my fault. There's no way to shift the responsibility; even If it isn't directly my fault, I feel as though it is.
The responsibility grows directly in proportion with the number of pages each week. When the advertising staff suddenly stretches the paper from 20 to 28 pages because of late advertising, copy must be found to fit those pages. Yet it must be copy of acceptable quality designed to Fit in with layout, artwork or photography of equal quality.
And that copy must be found regardless of the health of the staff. As the Bangkok Flu and other varieties of winter illnesses gradually Infected the entire staff, morale plunged. During this epidemic, the disaster which truly worried the entire staff was whether we had enough Kleenex.
Part of the editor’s responsibility results from her notoriety. Every journalism student and teacher, it seems, knows who she Is. so they know where to direct their gripes and criticisms. And. sometimes, they even know where to direct their praise.
But even without the criticism, and despite the praise, the effort is worth-
while. The editor's job has been, for me. an excellent way to tie together, through practical experience, many of the things my professors have tried to teach me.
Still, the most difficult part of the editor's job. for me. has been keeping my perspective. After putting in a 30 to 40 hour week working just on the Spectator (plus classes, homework and another job) I begin to feel that the Spectator Is everything. Which, in a sense, it is. because the final product can make or break every week.
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