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Page 111 text:
Communication Leads to Diverse Careers Dwight Teeter Journalism Robert Davis Radio- Television - Film Lear Ashmore Speech Communication In fall, 1981, enrollment in the Depart- ment of Journalism increased approximately 11 percent over the previous year, with 593 upper-division journalism majors and 75 students on the graduate level. Although much of the public considered the field of journalism fiercely competitive and the job opportunities poor, Dr. Dwight Teeter chairman of the Department of Jour- nalism disagreed. " If a student pays his dues on one of the student publications and par- ticipates in internships, " Teeter said, " he could, in turn, expect to find jobs in the field (of journalism) upon graduation. " Chairman since 1977, Teeter emphasized the importance of the department ' s distinguished working relationship with Texas Student Publications. The advantage of this interaction was that students received a well-rounded education from the Depart- ment of Journalism and the rest of the University while receiving a practical educa- tion from publication experience. This com- bination of two educations better prepared students for professional careers by giving that person " a-hit-the-ground-running " at- titude, Teeter said. Five undergraduate sequences led to the bachelor of journalism degree: magazine journalism, broadcast news, news and public affairs reporting, public relations and photojournalism. A film is just a " recreation of a dream, " said Dr. Robert Davis, chairman of the Department of Radio-Television-Film. A film must reproduce as nearly as possible so- meone ' s dreams so that many people can share that dream. " Five years ago it (R-T-F) was not really the same system that we see now, " said Davis of the everchanging in- dustry of radio, television and film. In the past few years, technological advances made processes like editing, filming and broad- casting easier and more time could thus be spent on the content of the media. Davis came to the University of Texas in 1973 from Southern Illinois University where he was chairman of Cinema and Photography. Davis chose UT for the op- portunity it offered him to do research in his field and for the chance to work in its renowned RTF department. Excessive enrollment plagued the Depart- ment of R-T-F again this year. To combat the problem, production courses were assigned on a priority basis. All students produced their own films and television shows which ranged from situation-comedies and soap operas to documentaries, dramas and musicals. Each student participated in every phase of pro- duction, from writing the script and casting to producing the final tape. Dr. Lear Ashmore, head of the Depart- ment of Speech Communication, could be found either at the top of the Communica- tion building or at the very bottom. As department chairman, her seventh floor of- fice afforded a view of the Tower, women ' s dorms and campus treetops. Yet she could also be found in the Speech and Hearing Clinic on the subterranean first floor. She was an adviser for graduate and undergraduate students, and student teachers in speech pathology. She also super- vised students working in the clinic and taught an upper-division speech class. Ashmore was always interested in the dif- ferent areas of speech. As an undergraduate, Ashmore enrolled in a speech pathology course " out of the blue. " She became very interested in that field and pursued it. At North Texas State University in Denton, Ashmore taught for six years. According to Ashmore, she was always a Longhorn at heart. She began her college career at the University in the 1940s and received a bachelor ' s degree in speech. Upon graduation, Ashmore continued her educa- tion, earning a master ' s and ultimately a doc- torate from the University of Wisconsin. Throughout her education, Ashmore never planned on teaching at the University, but she eventually joined the faculty in I960. Communication 105
Page 110 text:
COMMUNICATION Dean Robert Jeffrey It was not unusual for the dean of the College of Communication. Dr. Robert Jef- frey, to be addressed as " Mr. Chairman " and to concede the floor to a student making a motion. Due to his experience as parliamen- tarian for the Indiana State Senate between 1965 and 1%9. Jeffrey taught a course in parliamentary procedure. However, in addition to teaching, Jeffrey considered fund raising his primary task for the college. During the 1981 fall semester, his efforts reaped a $5 million endowment, the single largest gift to the college, from Houston Endowment, Inc. " We presented a good case for needing the money, " said Jef- frey. The acquired funds supplemented pro- fessors, attracted new ones and retained the present endowed posi- tions. Some of the money was also plac- ed in scholarship and fellowship funds for students. In recognition of the gift, the Com- munication complex was named the Jesse H. Jones Communication Center, after the founder of the endowment. Since January 1979, Jeffrey occupied the fourth floor communications building office overlooking the Tower. However, avoiding a traditional criticism of university educators, Jeffrey was not isolated in his own " ivory tower. " As dean, Jeffrey maintained " quality control " in faculty appointments and cur- riculum, with the Board of Regents having veto power. After taking the office, his responsibilities also included general jurisdiction over the 3,557 undergraduate students and 472 graduate students in the college. With enrollment at its limit, Jeffrey said studies were underway to slow enroll- ment by stiffening admission requirements to the college. Although not excited about reducing the college ' s enrollment, he said " It ' s a necessity because we have limited equipment and resources for the programs we now have. " Besides college activities, the dean par- ticipated in the National Speech Com- munication Association, of which he was president in 1973. From 1969 to 1979, he was the executive " (Limited enrollment is) a necessity . . . we have limited equipment and resources. " secretary for the Texas Speech Com- munication Associa- tion. He also wrote two textbooks on public speaking which were used in the college. Jeffrey received a bachelor ' s degree in political science and a master ' s and doc- torate in speech communication at the State University of Iowa. His first appointment to the University of Texas administration made him chairman of the Department of Speech Communication until he was promoted to dean. Obviously a man who loved his work, Jeffrey commented. " When I get up in the morning, I am anxious to go to work. I en- joy the challenge of my present job. " Degree in Isabella Cunningham Advertising When Dr. Isabella Cunningham finished her graduate work at Michigan State Univer- sity in 1971, she had no idea that in only 10 years she would advance from assistant pro- fessor to chairman of one of the top adver- tising departments in the country. After serv- ing as an assistant professor of marketing and acting dean of the St. Edward ' s Univer- sity business school, Cunningham came to UT as a visiting professor of marketing in 1973. She liked UT and since a separate advertising department was being formed, she decided to make her visit permanent. This year, Cunningham was a full professor and chairman of what she believed was the nation ' s No. 1 advertising department. UT was one among six universities in 1982 with separate advertising and jour- nalism departments. The separation was a boon to advertising students and brought large firms to UT to recruit graduates. Cunn- ingham said that the broad program and the status of advertising as a professional degree accounted for some of the 700 undergraduates in the program. Like other departments at UT, advertising continually expanded its programs. This year, the department initiated a program to train those interested in both advertising and management. The joint master ' s program with the College of Business Administration was the first such program in the country.
Page 112 text:
EDUCATION Dean Lorrin Kennamer With the popularity of jogging, health spas and physical fitness steadily rising in the 1980s, Dr. Lorrin Kennamer, dean of the College of Education, considered broaden- ing the physical education program in addi- tion to adding a new graduate program in which outside educators would show students how they could help designers and planners in the industrial world. This new program, which began in 1981-82, required an advisory committe " of educators to work with the UT faculty to outline the educa- ^^^^^^^^^^ tional and training needs of business, industry and the numerous professions that could benefit from educational services. This innovative program was the first of its kind in the na- tion. Students interested in the fast-growing field of health and physical fitness would benefit from the same practical experience as the rest of the college. The development of this program " We try to have the best pre- professional and professional pregrams in the country. " reflected Kennamer ' s commitment to educa- tion and his belief that a university education department could and should do more than just train students to be future teachers and administrators. According to Kennamer, these departments should use their faculty and other teaching resources to offer person- nel training programs to business and in- dustry and other specialized fields. This was ^^^^^^^^^^^^ what Kennamer in- tended to achieve with the initiation of the graduate program. " We try to have the best pre-professional and professional pro- grams in the country, " Kennamer said of the college ' s departmental programs. " After all, " He continued, " we ' re in the people business. " In 1981, the college expanded its graduate curriculum, despite a shortage of students to meet the demand for teachers and despite federal cutbacks in funds and grants for graduate programs and research in the field of education. Enrollment 106 Donald Rippey Educational Administration The chance to make an impact on students ' lives and help them to become suc- cessful was what made education and educa- tional administration worthwhile for Dr. Donald Rippey, chairman of the Depart- ment of Educational Administration in the College of Education. From his days as a national park ranger in the northwest United States to becoming a college administrator, Rippey said, " I have never done anything I did not enjoy. " Both a burly outdoorsman and a sophisticated pro- fessor, Rippey said, " I have alsways tried to combine business with pleasure. " After teaching high school history and serving as an elementary school principal in Roswell, New Mexico, Rippey was ap- proached by the school district ' s superinten- dent to organize a community college in his spare time. This professional sideline even- tually became a full-time venture for Rippey. Rippey worked with many community college programs around the country. He was president of El Centre Community Col- lege in Dallas for 10 years before accepting a position as professor of educational ad- ministration at UT in 1975. He became department chairman in 1980.
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