University of Texas Austin - Cactus Yearbook (Austin, TX)

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ASCE 26 1. James Edward Lloyd Jr. 2. Jean Allyse Burson 3. Joe David Lozano 4. John Wayne Birkhoff 5. Linwood Earl Howell 6 Morey Emmitt Walker 7. Mark Stephen Cichowski 8. Karen Kay Grube 9. DonRaySchuch 10. Richard Scott McKitrick 11. Richard J. Penshorn 12. Richard Earl Cain 13. Amadeo Saenz Jr. 14. David Carter Wheelock 1 5. Randall William Poston 16. Mary Helen Hunter 17. Scott Wayne Howell 18. ANA. Azizi 19. Debra Yvonne Davis 20. Robert M. Taylor Jr. 21 . David Terry Dorais 22. Aubrey John Shelton Jr. 23. Wilhelm Paul Backhaus 24. Larry Duane Olson 25. Gary Lynn Newman 26. Colby Leigh Parkhouse 27. Gary Eugene Elkins 28. Gerald Mark Gerstmann 29. Daniel J. Darrouzet 30. Marilynn McBride 31. Harry Brian Walker 32. William Martin Isenhower 33. Marsha Lynn Hamby 34. Candice E. Koederitz 35. Charlie Reagan Copeland Jr 36. Rudolph Bonaparte 37. Brent Wendell Ryan 38. Robert Benton McGennis 39. John P. DeMaria 40. Daniel Kenneth Steussy 41 . Jamin Lee Patrick 42. Dr. Nicholas J. Carino, advisor 43. Joe David Walker Robert Barrier Daigh President Miles H. WatkinsJr . Vice-President Debra Yvonne Davis Treasurer Linda Diane Hampton . Secretary If the Mafia ever threatened to put members of the American Society of Civil Engineers into cement over- shoes, their efforts would be in vain. At the annual spring Texas Section Convention, each ASCE chapter in the State designed and built a concrete canoe which they entered in a race to test endurance as well as speed. Addressing the September chapter meeting, Douglas Sethness of Radian Corporation in Austin noted, Among the present problems which civil engineers of today must face are those concerning the environment; all aspects of an engineering project must be examined before attempting to begin. Lee Wilson, also of Radian, discussed the environ- mental aspects of lignite surface mining, emphasizing the fact that mining leaves the land in better condition after project completion since the soil is replenished rather than destroyed. ASCE 355

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American Marketing Association Walter D. Keeble III President Paul Allen Moody Vice-President Thomas Edward Bogar Treasurer Tracey Lee Tisdale Secretary American Marketing Association members learned the intricacies of product positioning from Wendall Hearne of Media Communications in Austin. He dis- cussed the way in which advertisers gear consumers to position products in their minds to accomplish favora- ble buying results. AMA members worked toward achieving a keen awareness in the field of marketing. Planned activities during the year afforded students and faculty with an opportunity for interaction. In addition to classroom knowledge, AMA afforded its members an opportunity to learn about the practical skills necessary upon entering the job market. Dr. Wil- liam Mindak, professor of advertising, discussed factors which contributed to unsuccessful campaigns and methods to make campaigns more effective. Extrapolating from his own experiences, Roman Fon- tenot of Roman Sales Company in Dallas provided insight into the world encountered by owners of busi- nesses which operate on commission. 354 American Marketing Association MEMBERS Irma Alvarez Donna Kay Avery Carolyn Beamon Martha Bing Thomas Edward Bogar Nancy Sue Brown Susan Elaine Butler Jonathan Rathman Carlson Nancy W. Hoffner Chapman Sharon Jean Cheng Horace F. Cochran II Floyd Eugene Covill Jr. Kathryn Elizabeth Crim Denice Gayle Cruze Beryl Annette Douglas Thomas Gary Elliott Randall Peter Fleisher Barbara Elaine Foust Robert James Garcia Linda Marlene Gordon John William Gorham Lawrence Woods Haas Susan Gay Hamilton Lawrence Craig Hanger Dr. Karl E. Henion II, advisor Brian Jourdin Hoffman Fay Leslie Honigblum Pamela Louise Idomir Willard Earl Imhoff III Grant David Jacobson Nancy Ann Kaufman Catherine Lee Kearns Jack Steven Kiser James Edmund Krohn April Elyn Laza Warren T. Leake Jr. Steven Andrew Lesch Sharon Anne Levy Sharon Kay Lucas Melissa Ann Mealer Duffie Wayne Monroe Greg O ' Brian Neely Connie Gay Osborne Gayle Ann Ostrander Rudy P. Perales Douglas Randall Pickens Nancy Coryell Ridgway David Charles Rilling Alexis Lenore Rinkoff Larry Wayne Rosinbaum Alexa Lee Rowden Brenda Gail Saxon Sanford Irwin Schackman Stephen Langton Schaefer Lynn Denise Schneider Lawrence Jay Simon Susan Kay Sugarek Louis Joseph Thiel Tina Leah Tilles Tracey Lee Tisdale Yolanda S. C. Tung Thomas Leon Van Osselaer Janette Marie Vollmer Eric Von Merveldt Claudia A. Wiltrout Becky Wong Marianne Wood Kathleen Marie Zenner

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ASME E Geared towards acquainting members with practic- ing mechanical engineers, the American Society of Mechanical Engineers sponsored speakers Cyle Finn of Exxon Production Research Co. and D. V. Brandt, a former student and now a contracting engineer for the sales office of Chicago Bridge and Iron Co. According to Finn, Work of the Guyed Tower, a non-rigid offshore oil production platform, may be opening many new horizons for today ' s mechanical engineers, particularly by expanding career frontiers. During annual National Engineers Week, ASME members, students and faculty from the Department of Mechanical Engineering were involved in activities which ranged from a Rat Race to setting up and con- tributing to booths which display new innovations rela- ted to their field. In the Rat Race, ASME members competed by making their own carts powered by jet or gas engines to carry rats in the race. In addition, Mechanical Engi- neering Department faculty awarded three outstanding students with handbooks at the end of Engineering Week. Part of their treasury money was donated to the Energy Resource Alternative to aid in research. Group members actively helped out in this effort, which was national as well as local. 356 ASME 1 . Lino Luis Bracho 2. Larry Gene Hearin 3. Andrew McLeod Taylor 4. Bruce William Boyle 5. Russell Craig Shaw 6. Rudolfo M. Trevino 7. Michael Dennis Grant 8. Ann Carol Stembridge 9. Steven Charles Shimkus 1 0. David Mark Cobb 1 1 . Ronald Ray Bowen 12. Paul William Ehrhardt 13 Steven Schory Benson 1 4. Dale Edward Bragg 15. Andre John Cahill 1 6. James Dean Mathis 1 7. Ahmad Sharif-Homayoun 18. John Edwin Scherer 1 9. Mary Theresa Drouin 20. Robert Thomas Shalek 21 . Steven Arthur Carlson 22. Ronald John Moczygemba 23. Rebecca Ann Reiman 24. Jeffrey James Webster 25. Jerome Ord Settle 26. Craig Michael Gallenbach 27. Carl Edward Cope 28. David Mark Tilley Russell Craig Shaw Andrew McLeod Taylor . . Ahmad Sharif-Homayoun Patrick B. Rodgers President . Vice-President Treasurer Secretary It :-= !.% '