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Page 29 text:
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Broadcasting, a growing industry, has placed demands on colleges like Michigan to educate technicians, writers, directors, producers and jour- nalists. In the late fifties, the Speech department first acquired classroom facilities to train technicians and per- formers for the media. Within the last two to four years, the journalism de- partment has also become increas- ingly aware of the declining impor- tance of the newspaper and the magazine, the trend toward special- ized magazines and the proliferation of broadcasting. Moving in this direction, the Journal- ism department offers a cable televi- sion seminar and broadcast writing courses. With a college video-taping facility located in their own depart- ment, Journalism students can learn the craft of broadcast writing with audio-visual equipment to simulate a production studio. Although conceptually both depart- ments are committed to teaching dif- ferent broadcasting skills the Journal- ism department, the writer ' s craft and the speech department, the tech- nician ' s craft both departments work together operationally. Both cross list courses and hold places for each other ' s students in many of the radio, television and cinematography courses. One man holds a joint ap- pointment with both departments, thus giving students the benefit of an interdisciplinary education. This joint appointment also hints that both de- partments recognize the inter- dependency of both disciplines. It would be logical to assume that the broadcast facilities of the two depart- ments would eventually merge into a single department of broadcasting. One department professor explained: But the merger would not be of two versions of broadcasting, but of two departments. When you talk of a merger with the department of Speech, Theater and Communication, you are talking about the disciplines of audiology and therapy, too. A neater organization would be our only gain. Another department spokesman said, You must remember that each de- partment uses the media differently. There is no overlapping that would necessitate a department merger. In the journalism department, full size production tapes cannot be pro- duced. And this video taping facility is used as a class room environment by other departments, including political science and classical studies. Besides, when you talk about creat- ing a new department, you must con- sider the audio-visual facilities of 20 other departments on campus. The facilities of the University of Michigan Television Center also come into the question. It is the responsibility of the University ' s broadcast committees to review such proposals with the departments. The question remains, however, if a consolidation would be made, which department would absorb the broad- casting curriculum? The traditions and vested interests of both departments would be the central point of debate. But as the faculties continue to recog- nize the interdependence of the speech and journalism disciplines in broadcasting, the probability of an in- ter-departmental merger becomes more conceivable. 25
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