University of Kentucky - Kentuckian Yearbook (Lexington, KY)

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Who says it takes a car to use a bank's drive-up win- dow? Pre-med junior Barton Branscum finds it con- venient to pedal up tc the drive-up window of Se- cond National Bank's Coliseum branch instead of going inside. —Photo by Chuck Perry Ashland Barber Richard Cremeans gives engineering sophomore Kirk Hornbach a trim C remeans and his wife. Donna, run the establishment. Photo by Chuck Perry leading his partner in a turn, communications senior Sait Iaihan takes a break irom studies at The Bar Photo by Barton Branscum 25 FEATURE Economy

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Bearing the burden of the energy crun- ch, Anthony Reisig prepares to pay $10 for 7.7 gallons of gasoline. Reisig is a business administration and ac- counting senior. —Photo by Chuck Perry History teaching assistant Ron White picks up his burger and fries from Marvin Collett at Tolly-Ho. Collett works full-time at the restaurant, a popular meeting place for students. —Photo by Chuck Perry What will UK students buy next? For Lexington merchants, that’s A $28 Million Question Students, you are loved. Even though you may doubt it sometimes, especially when you turn in assignments late or overdraw your parents' bank accounts, there is a large faction of the population of Lex- ington that still thinks you're tops—the merchants. Why do the merchants love UK students so much7 Because you've got lots of money to spend and you spend it in their business places. According to a study conducted by Belden Research Associates, the student market spends $28 million each year in Fayette County over and above room and board expenses. This is roughly 12 perecnt of all retail sales in the county. Expenditures by students amount to $11.5 million in grocery sales and $5 million in gasoline sales every year. But the students aren't spending all their bucks on food and fuel. The study shows that students are to thank for $3.3 million spent yearly on liquor. Business people in Lexington obviously have a vested in- terest in reaching this market. Only 30 percent of all UK students live in University hous- ing, leaving a whopping 70 percent to seek living space elsewhere in Lexington. According to rental agent and UK student Susan Sims of Apple Creek Apartments on Todds Road, students are good business. Sims said students seem to enjoy the atmosphere of living in an apartment complex with other students. Apple Creek, therefore, rents 25-30% of its 468 units to UK students. Students also seem to be spending their money in Lex- ington's shopping malls, the study showed. According to the survey, most students (85%) said they frequent Fayette Mall on Nicholasville Road, while 55% said they also visit Lex- ington Mall often. Only 30% said they visit the exclusive downtown mall at Lexington Center. —LISA WALLACE 24 FEATURE Economy

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United We Stand 26 FALL United Way From dribbling basketballs to haunting houses. hat has 50,000 feet and a big heart? Judging from efforts to raise funds in support of the Uni- ted Way of the Bluegrass, it's the UK student-faculty community. With a record goal of $137,000 in mind, groups and indi- viduals from vice presidents to the Kentucky Wildcat mas- cot set out to aid the United Way and several organizations it sponsors. The fund-raising campaign was called ''UK, The United Way. It rhymed. And it worked. It's a matter of helping people less fortunate than our- selves, said David Stockham, chairman of the campaign. I think the students do it because they really care. Examples of the big-hearted individuals at work could be found from kickoff time in September until the deadline in mid-November. Haggin Hall, for example held several major events for fund raising. Dwellers in the freshman male dormitory dribbled a basketball to Louisville, held a study-a-thon, and held competitions in various sports, even pizza-eating. Haggin's efforts paid off, as residents raised over $2700, a mark unsurpassed by any other group on campus. People think college kids don't do anything, said Rich Crowe, a Haggin resident adviser who participated in the campaign. It's always been a big tradition at Haggin. It's easy to get freshmen involved. Crowe said the basketball dribble raised approximately $400, in addition to a few strange looks from passing motorists. Perhaps one of the biggest incentives for people in the UK community to participate in the program is the fact that the money raised is used to benefit people and organiza- tions in the immediate Lexington area. Ernie Hatfield, executive director of Big Brothers Big Sisters of Lexington, explained the importance of the Uni- ted Way to the people of the Bluegrass area. The United Way, Hatfield said, provides about half our funding. This shows how important they are to us. Wildcat basketball player Tom Heitz participated as a big brother in the program, an organization providing adult companions for single-parent children. Heitz said he takes pride in playing role-model for 10- year-old Wes Major. A little kid needs someone to look up to, Heitz said. Wes can talk about problems and have faith in me. The goals achieved by United Way-sponsored programs such as Big Brothers Big Sisters of Lexington make it easy to understand why 18-year-old students dribble basket- balls 90 miles, why seniors in college dress as dracula to scare each other, and why pigs are roasted and parties hosted the same two months each year. —CHRIS CAMERON