University of California Berkeley - Blue and Gold Yearbook (Berkeley, CA)

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THE NATURE COMPANY 4th at Hearst Ave 5249052 What other store says Berkeley more than The Nature Company ' What other store sells compact disc recordings of running water, rustling leaves, sea waves and sea gull songs ' ' What other store has a rock collection covering the entire globe, a selection of hand drawn pictures of wildlife, and a gallery of spectacular photographs of flora and fauna — with all Items for sale ' ' Located at the heart of the newly re- furbished Fourth Street shopping district in West Berkeley, The Nature Company probably has the most exotic selection of merchandise in Berkeley Among the un usual — a viewfinder that allows you to see objects to your side, a device that allows you to determine the room tem- perature by watching which buoys stay afloat in a tank of water (the buoys are marked with the temperature), crystals indigenous to Brazil, Chile, Argentina, whatever are found in their rock collec- tion The soothing sound of a fountain, the harmony of the wind chimes and the warmth of the colors will immediately in vite you There is always hot herbal tea and a comfortable seat for you to enjoy the Jacques Cousteau or Ansel Adams video playing Spend thirty, forty minutes in the store and emerge with a feeling of admiration for nature s grandeur THE NORTH FACE Twenty plus years ago, two men, who were what some might term granola peo- ple, put together their cre- ativity and business sense to open a little sporting goods shop on Telegraph Avenue known as The North Face. Since that time, the store has grown from a little hole-in-the-waH to an over 15000 square foot store in Berkeley plus stores in many different parts of the country and the world Berkeley boasts its beginnings and still remains the home of the North Face ' s manufacturing ca- pacity and its world corpo- rate headquarters For ten years, the Factory Outlet has been making a name for itself by selling overstocks, discontinued models, and old products THE NKDRTH FACE i ■ACTOHY OUTLET ISCTOR ' ' 1238 5th St 526-3530 models, and old products People call from all over the country in search of that special jacket or bag they thought they would never be able to find The outlet has a custom repair depart- ment which makes alter- ations of all types Its cus-! torn design department allows customers to special order outdoor equipment to size The North Face spe- cializes in a unique sense ofi customer service. Only the lettering on the sign outside of The Buffalo Exchange identifies it as a store selling new and recycled clothing Walk- ing into the shop, one could amost be walking into an Express or The Limited The classy interior design and professionalism of the place makes one feel as if she walked into a modern, up- to date fashion — which, by the way, it is Only upon close examination does one notice that along with the trendy leather jackets are lacy and sequined pants that look like they could have come out of the cos- tume department of a Broadway production from the seventies The store at- tempts to accommodate all tastes from the most normal to the most bizarre In the Buffalo Exchange, one can find shoes, socks, vests. THE BUFFALO EXCHANGE 2512 Telegraph 6449202 skirts, sweaters, bags, purses, hats, scarves, jew- elry, accessories, gloves, suspenders, ties — clothes Started by Spencer and Kirsten Block, the store pro vides tasteful clothing for cheap, usually under $10 You can even sell your un wanted clothing Ask any- one-The Buffalo Exhange is a Berkeley institution 26 Berkeley Store Guide Store Wat( h

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;rkeley store guide SCOTTY BUY ME U P Lying in a frenzy? Last minute shopping? vhere lies that very special gift? Where are rrific sales? Maxed-out the credit limit? len the STORE GUIDE is for you! STORE WATCH HELP MEi SALE-ICIOUS CREDIT DEPT GOTTA GET IT It Started Here The North Face, The Buffalo Exhange.and The Nature Company We profile three of Berkeley ' s most popular 26 stores And guess what? They have their roots in Berkeley. Helpful Hints 27 Well, you know. 28 Long Live Sales Not semi-annual, not quarterly, not one-day or even 12 hour. These sales are daily! 29 Credit For Debits How you might get credit even if you don ' t have credit or your credit ran out. 30 Where To Get It Finding a jewelry box made out of pure redwood or the signed copy of 7 e Color Purple isn ' t always easy But we tell you where you might try Perhaps the best place to shop for little trinkets is Telegraph Avenue It ' s still the best bar- gain for costume jewelry, por- celain vases, tie-dye clothing and friendship bracelets Researched by Andy Dong, with assistance from Laura Bass and Susanne Elizer. Features Berkeley S tore Guide 2.5

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SECOND HAND ROSE how to live in Berkeley for 4 years on $5 a day or less I ollege students are [ renowned for their L, penn v-pinchina I ays Berkeley students re certainly no exception, actors ranging from ex- ensive textbooks to soror- y fraternity dues figure ito the Cal student ' s tight udget Fortunately, there re plenty X)f stores for tarving students to get rid f their unwanted books, lothes, and records and at a little cash in return All three of the major text- ook distributors in Berke- ■y. the ASUC Store, Ed Hu- olt ' s, and Campus extbook Exchange, buy id sell used books Used ooks cost approximately 25% less than new ones. True, you might have to deal with broken bindings and highlighter marks, but if you ' re on financial aid or work to support yourself, used textbooks can be your number one moneysaver Once the semester is over, you can sell your books back for a cash per- centage of the retail price HINT: sell your books through the textbook ex- change board You ' ll prob- ably command a higher price The only problem with selling back textbooks IS that many science and math books are re-issued regularly, rendering the older version obsolete Oh well, Tired of listening to the same tapes and records that you had in high school? Why not sell them to Ras- putin ' s Records or the Mint Platter ' f ' These stores will buy just about any type of music Rare and import records can earn you a cou- ple of extra bucks too You can trade your old music for blasts from the past and glimpses into the future of rock, jazz and classical or simply take the cash Re- member to check for scratches and dirt which lowers both the price and the quality. The wardrobe of a typical col- lege student may suffer away from mom and dad ' s charge cards, but selling unwanted clothing to the Wasteland or The Buffalo Exchange may help. Both buy directly from the public and choose only the best items for re-sale. The sell- er receivers a percentage of the retail value which he she can use for trade to buy clothes in the store or for cash. The styles at Wasteland lean more towards vintage styles. Here you can find a luxurious velvet gown for your formal or a new leather motorcycle jack- et to cruise town in or a pair of cool boxer shorts to wear around the dorm. Ivlany bookstores buy books other than textbooks Moe ' s Books, Shakespeare Co , and Black Oak Books buy and sell quality used books in a wide variety of genres and catego- ries Moe ' s has many popular titles from the past ten years along with classic literary tomes. Shakespeare has a number of coffee-table style art and fash- ion books Black Oak is known for Its rare and hard to find titles and often buy personal collec- tions of valuable books. Helpful Hints Berkeley Store Guide 27