University of California Berkeley - Blue and Gold Yearbook (Berkeley, CA)

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;rkeley store guide SCOTTY BUY ME U P Lying in a frenzy? Last minute shopping? vhere lies that very special gift? Where are rrific sales? Maxed-out the credit limit? len the STORE GUIDE is for you! STORE WATCH HELP MEi SALE-ICIOUS CREDIT DEPT GOTTA GET IT It Started Here The North Face, The Buffalo Exhange.and The Nature Company We profile three of Berkeley ' s most popular 26 stores And guess what? They have their roots in Berkeley. Helpful Hints 27 Well, you know. 28 Long Live Sales Not semi-annual, not quarterly, not one-day or even 12 hour. These sales are daily! 29 Credit For Debits How you might get credit even if you don ' t have credit or your credit ran out. 30 Where To Get It Finding a jewelry box made out of pure redwood or the signed copy of 7 e Color Purple isn ' t always easy But we tell you where you might try Perhaps the best place to shop for little trinkets is Telegraph Avenue It ' s still the best bar- gain for costume jewelry, por- celain vases, tie-dye clothing and friendship bracelets Researched by Andy Dong, with assistance from Laura Bass and Susanne Elizer. Features Berkeley S tore Guide 2.5

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Gone! Vanished! Kaput! No IVIore! What used to be ttie television is now just o ring of dust. Ttie beautiful Nishiki touring bike is now just a mangled, rusted franne. Contoct Ripley ' s Believe It or Not because the answering machine, microwave, compact disc player and computer have all sprouted legs and marched off. What can be more devastating than to come back to one ' s apartment to find that the cleaning crew paid a free visit. Theft and crime are on the upswing in Berkeley. According to recent crime statistics, over half of the population will have been a victim of burglary by the end of the academic year. Whether it may be an expensive 3d or something petty likel nothing is safe to leave ' A o came from a small lan U.S.A., the pros- I still leave my jntil one cjay my crawl ' ihto my hat the pro- atton 3m- .on- ior a Id. pens to be a place where crime is regarded as just another matter-of-fact part of life. I think some people live expecting to be burglarized. A friend once told me that she planned to buy a moped but was afraid of having it stolen. Another said he needed a new bicycle but did not want to put up with the hassles of locking his bike with three locks, disassembling and assembling his bike everytime he locks it, only to find that the burglar stole the seat pin. (Very expensive and difficult to find.) And, to lay insult to shame, a friend of mine had his brand new Hard Rock Specialized mountain bike stolen. He registered the serial number with the police and all that but hardly expected to reclaim his bike. One day, we went to fhbyflea fgot t. Igirlfrie Il2l fond nev d to Lsize ofi lid f iveitthe fO ' id used tole away the fi t If pecpii ]are plent ' iple steal. fe for survival; theinotural lifelBut, rei vital to survl Jut p»Opl(- • mpt luse • ■ Mv- s tb ' du-- Ino nopl- jt attempt to explain . fthat theft Is port of al I Itmlted lor thosr. Mai ttip ' tj sayl the ' hi es cnalyze their ©xpefcte.. , ppect benefit gained t ng Thieves smart enouoh; .se Leona Helmsley, Ivj ' n«5kv Barry Minko, • f e many Qther . Howevf alizirifl tt)eft wien linl lod Penr Htyl hesd alizlng ttieft He insurance forms, rare fortunate enough to be able to (■ ?f tf ? . fi

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THE NATURE COMPANY 4th at Hearst Ave 5249052 What other store says Berkeley more than The Nature Company ' What other store sells compact disc recordings of running water, rustling leaves, sea waves and sea gull songs ' ' What other store has a rock collection covering the entire globe, a selection of hand drawn pictures of wildlife, and a gallery of spectacular photographs of flora and fauna — with all Items for sale ' ' Located at the heart of the newly re- furbished Fourth Street shopping district in West Berkeley, The Nature Company probably has the most exotic selection of merchandise in Berkeley Among the un usual — a viewfinder that allows you to see objects to your side, a device that allows you to determine the room tem- perature by watching which buoys stay afloat in a tank of water (the buoys are marked with the temperature), crystals indigenous to Brazil, Chile, Argentina, whatever are found in their rock collec- tion The soothing sound of a fountain, the harmony of the wind chimes and the warmth of the colors will immediately in vite you There is always hot herbal tea and a comfortable seat for you to enjoy the Jacques Cousteau or Ansel Adams video playing Spend thirty, forty minutes in the store and emerge with a feeling of admiration for nature s grandeur THE NORTH FACE Twenty plus years ago, two men, who were what some might term granola peo- ple, put together their cre- ativity and business sense to open a little sporting goods shop on Telegraph Avenue known as The North Face. Since that time, the store has grown from a little hole-in-the-waH to an over 15000 square foot store in Berkeley plus stores in many different parts of the country and the world Berkeley boasts its beginnings and still remains the home of the North Face ' s manufacturing ca- pacity and its world corpo- rate headquarters For ten years, the Factory Outlet has been making a name for itself by selling overstocks, discontinued models, and old products THE NKDRTH FACE i ■ACTOHY OUTLET ISCTOR ' ' 1238 5th St 526-3530 models, and old products People call from all over the country in search of that special jacket or bag they thought they would never be able to find The outlet has a custom repair depart- ment which makes alter- ations of all types Its cus-! torn design department allows customers to special order outdoor equipment to size The North Face spe- cializes in a unique sense ofi customer service. Only the lettering on the sign outside of The Buffalo Exchange identifies it as a store selling new and recycled clothing Walk- ing into the shop, one could amost be walking into an Express or The Limited The classy interior design and professionalism of the place makes one feel as if she walked into a modern, up- to date fashion — which, by the way, it is Only upon close examination does one notice that along with the trendy leather jackets are lacy and sequined pants that look like they could have come out of the cos- tume department of a Broadway production from the seventies The store at- tempts to accommodate all tastes from the most normal to the most bizarre In the Buffalo Exchange, one can find shoes, socks, vests. THE BUFFALO EXCHANGE 2512 Telegraph 6449202 skirts, sweaters, bags, purses, hats, scarves, jew- elry, accessories, gloves, suspenders, ties — clothes Started by Spencer and Kirsten Block, the store pro vides tasteful clothing for cheap, usually under $10 You can even sell your un wanted clothing Ask any- one-The Buffalo Exhange is a Berkeley institution 26 Berkeley Store Guide Store Wat( h