University of Arkansas Fayetteville - Razorback Yearbook (Fayetteville, AR)

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ABOVE Junior communications disorder major, Iris Monye, enjoys her bagel sandwich on the patio outside of Einstein Bros. Bagels. EINSTEIN BROS. BAGELS | 23

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is o o LU O OQ GO It was 6:50 a.m. The brisk cold set upon the students as they waited near the door. Some had pillows and blankets, having chosen to sleep while others bit their nails down in anticipation. At 6:59 a.m., a petite lady walked to the entrance, star¬ ing out at the sea of hungry students. She gulped nervously and turned the closed sign to open. The fresh smell of rising dough, sizzling bacon and coffee beans escaped the shop and floated out towards the students as the door finally opened. During the 2011 fall semester, students at the UA were hit with a special surprise: Einstein Bros. Bagels would be opening in Willard Walker Hall. Doors opened up on Monday, Sept. 12 at 7:00 a.m. However, this grand opening came with a twist. The first 50 people at the door received free bagels for an entire year. The free bagels came in the form of a coupon book with various items included. I ' ve used more [coupons books] than I should. I feel worried about my weight, definitely, fresh¬ man Lindsay Smith said. Senior Hyoseung Kim and other students were willing to wait as long as possible to receive the free bagels. My friend told me they were going to do kind of an event, and I came here with my two friends at 3:00 a.m. and we waited for four hours, and we got it, Kim said. Kim and students brought blankets and coats to take naps while they waited. Even at 3:00 a.m. there were already more than 10 people waiting in line. Kim Johnson, marketing director of Chartwells at the University, said, We had well over 50 customers in line the morning we opened, and they just kept coming- even after we gave the 50 coupon books away. For junior Iris Monye, Einstein Bagels quickly became a go-to place on campus. It ' s so convenient. It is a beautiful thing. I come here like twice a week, more or less, Monye said. TOP Einstein Bros. Bagels wasn ' t known just for their fresh bagels; their coffee was ' ' Darn Good too. MIDDLE On any given weekday morning, you could find the line trail out the doors as students and faculty waited for their morn¬ ing pick-me-up. BOTTOM At Einstein ' s Grand Opening, the first 50 people received a coupon book for free bagels for a year. A free breakfast sand¬ wich was one of the coupons included. 22 | STUDENT LIFE

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ABOVE Twitter account visible, the hidden face of @UofA Fresh Move poses behind one of the three devices he uses to manage his account. Most of the time in a typical day, I wait until I get a free chance to sit down with my phone, iPad or computer and look through mentions and messages, but I ' m frequently browsing the newsfeed or checking up on things thanks to mobile Twitter apps, the creator said. 24 STUDENT LIFE