University of Arkansas Fayetteville - Razorback Yearbook (Fayetteville, AR)

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Members of the Orient international seminars. Photo submitted by Wil- liam Cravens, senior business ma- jor, who attended from the Univer- sity. London Advertising Students, be- low: Darlene Rhinehart, Dr. Ivan Holmes, Dana Morgan, Anna Wa- ters, Chris Lines, and Dr. Hall Dun- can. bove, Dana Morgan visits he world-famous tonehenge in England. Orient. London Trips 29

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It ' s a BIG, BIG world out there. he world is a class- room. At least, it was for a few marketing and adver- tising stu- dents in August. London and Tokyo was the beginning for six students who took part in whirlwind tours of Europe and the Orient. Stops at Satchi and Satchi ' s of London and guid- ed tours of the major assem- bly plants of the Nissan Cor- poration were a few of the activities experienced by stu- dents sacrificing some of their summer vacation for a lesson in the big world. The highlight of the trip was the quality of the tours of the companies we were allowed to visit, said Dr. Ivan Holmes, journalism pro- fessor and sponsor f or the advertising students in Eu- rope. The head executives presented the sessions, said Dr. Holmes. They took us to dinner and gave the company presentations themselves. Students had the opportu- nity to take out of the way trips to Paris and even Pol tugal. Also, they had the tin to do extensive exploring c London in their free time. After such an intense loo into the advertising worli and international market? the students came away wit valuable knowledge tha could only be gained by sat ing it in action. The U.S. market is th exception to the rule, sj Dana Morgan who attenc the London trip. We ms the assumption that the eign markets are exactly I our own when in fact tha not the case at all. 28 RAZORBACK SEPTEMBER

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FRESHMEN ONLY -, reshmen are an unusual w breed. To bring them all K together in one place r could be dangerous. But University Programs, K-1 06 and Hog Country Distributors risked it. The class of ' 91 crowded into the Greek Theatre on Septem- ber 8th to be cured (or infected depending on your perspective) with Hog Fever. They learned the criteria for being a real Razorback fan. It was cleverly called Lessons in Razorback Mania. The lyrics to dents huddle together to read the wore t Mater. Photo by H. M. Ho. the fight song, the alma mater ... the standard only if you are really into football do you know when to cheer during the song yells. Everything it took to feel in when you anxiously found your seat in Razorback Stadi- um. This was designed to aid the freshmen in becoming more oriented to University life. Croc- odile Dundee rounded out the evening ' s entertainment and the Pepsi-Cola Bottling Company supplied free Dad ' s Root Beer. 30 RAZORBACK SEPTEMBER