University of California Los Angeles - Bruin Life / Southern Campus Yearbook (Los Angeles, CA)

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. Beat ' $C Week Fierce pride explodes as Beat ' $C week arrives Dennis Garcia Fans watch piles of wood burn in flames at the bonfire. The event featured chants and showcased students ' soaring Bruin pride. Ricky Manning leads Bruins in exuberant chants against U$C. The senior football player competed against the cross-town rivals on Saturday of Beat ' $C week. )

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. Steamm IVNFORD ' What good is Homecoming without a Homecoming game? Defensive tackle Ryan Boschetti downs the Stanford quarterback. Held at the Rose Bowl, it was one of the most exciting games of the year. Fraternities and sororities play a huge role in student life at UCLA. This cowboy from Beta Theta Pi proudly swings his lasso. The theme of this year ' s homecoming volunteer parade was ' Wild Wild West. ' Karla Palmer, a fifth year political science and history student, makes a tissue paper flower for the Bruin Belles Service Association ' s float. Many hours and hard labor went into producing these creative masterpieces. After a six-year hiatus, a long lost tradition returns -Events 23

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Tatiana Wevna J ' j, the u of troy A student smashes a car decorated in Trojan colors. The annual car smash marked the opening of Beat ' $C week. Dennis Garcia A voodoo doll is decorated in the colors of U$C. Voodoo dolls painted with expressive remarks were sold throughout Beat ' $C Week. Passion, pride, and pageantry were evident as Trojans and Bruins engaged in an intense battle of rivalry and antipathy during Beat ' $C week this year. The Trojan bashing week, organized by the Student Alumn i Association, featured a series of events including a car smash, rally, bonfire, and blood drive. U$C, often labeled the ' University of Second Choice, ' or better known as the ' University of Spoiled Children, ' is UCLA ' s most bitter rival. Competition between the two schools has been a long-lasting tradition and has involved theft, vandalism, and mutual distrust. Bruins fired up as the week opened with a U$C car smash held at Bruin Plaza. On Monday of Beat ' $C Week, a sizable crowd of Bruins armed with sledgehammers gathered to vent their aggression as they smashed a car decorated in U$C colors. Although I was taken aback at first by the car smash, I soon joined my fellow Bruins in a united effort to bash ' $C, claimed Peter Samson, a second year art history student. On Tuesday, an estimated 1,000 people packed Wilson Plaza and Janss steps. Hordes of die-hard Bruins cheered as piles of wood exploded into flames. The bonfire and rally featured appearances by the UCLA Spirit Squad, the band, and football players and their coaches. Animosity ignited further as the two schools competed in the annual blood drive held on Wednesday. The drive involved several thousand Bruins attempting to get the red out. Donors received free movie tickets, t-shirts, and snacks. The blood drive provided much needed blood to hospitals across Los Angeles. A Bruin Fair and Bruin Night Out united students in their distaste for the Trojans. Both events held during the week featured food, drinks, games, music, and UCLA spirit. As a first year, I never expected to hate ' $C so much. I love the way the week was run, as we fought not only on the field, but also in community service, explained Billy Ho, a first year civil engineering student. Beat ' $C week culminated in a showdown game against U$C. An estimated 50,000 Bruins and alumni attended the long-awaited game. Spirits soared as charged fans donned blue and gold. After a three-year losing streak, the Bruins longed for the sweet taste of victory, screaming at banshee pitch through it all. by Karishma Chullani Events 25