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Page 33 text:
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Mother Earth is clogged and covered with advertising. We can never be sure who will trv to sell us something. We have, perhaps, only ourselves and our pride left to us. But wait! Even our pride will drive us to strange ends. With it we strive to out-do our con- temporaries. The tempting voice of advertising offers us the chance to be “the first one on our block to have a . . . (mind you the wording might be different) and we, for a time may well do that. How long does it take, though, for someone down the road to get another what-ever-it-is, and better? If we do not keep a constant vigil, advertising will destroy us! So, take heart, fight the good fight, and how about buying another copy of “The Record. r. rutherford
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Page 32 text:
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THE MIND POLLUTER The world of advertising, I am sorry to say. is in the process of a full scale pollution of our beloved and only ecosystem. One is hard pressed in these troubled days and especially in North Amer- ica to avoid the subtle brainwasher, advertising. It surrounds us and is ever closing in. Our eyes are but our unwitting servants; they can only draw attention to what stands out most obviously before them. The powers of the methods of advertising know this to be a human failing and use it on us as one of their most effective weapons. 1 will give an example; A common man. you or I, is driving through the country. As he turns a corner, there is one of the most shameless agents of the enemy: the billboard. Our traveller’s eye, grown accustomed to pleasant greens and blues is instantly hyp- notized by a brilliant message in fluorescent orange lettering. EAT AT JOE’S!’ it screams. The man, aided by his trusty auto, is soon past the attacker, but the damage is done. Suddenly he thinks of food, although not previously hungry. After a mile or so of the mounting yearning, a plastic savior appears, for there stands “JOE’S EATS. Our man stops, and has a bite to eat. The battle is over. The man has lost. Let us ask ourselves though — did he ever have a chance ? I hope that I do not leave the reader the impression that the advertising methods reserve their field to nature’s domain. No! Our very homes are infiltrated with the menace! That same com- mon man I just spoke of cannot easily find leisure before his own hearth without subtle attacks on his judgement. He seeks music from his radio — a soothing female voice asks how he rates him- self as a man. and somehow connects this with what after-shave he uses. In avoiding such he snaps on his T.V. to watch his favour- ite sports show — w ith a clash of cymbals, a chorus line of scanti- ly clad women beckon him to join some car rebellion. Our weary crusader then turns to a news magazine — only to be confronted with a buxom nude modeling a man ' s shirt. Is there no escape?! He may but turn to the old stand by, a good book, solitaire, or ponder on the thought, “What are they really selling?” We, all of us, are broken and defeated. The enemy has taken our transportation routes, and our communication lines. This
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