Texas Tech University - La Ventana Yearbook (Lubbock, TX)

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Promoting Texas Tech is role of Tech Enhancement Committee What is it about Texas Tech that makes people want to come here? Or stay here, for that matter? Is there more to Tech than you think? Texas Tech Student Associ- ation President Amy Love started a committee that would answer those questions and more. The Tech Enhance- ment Committee (TEC), for- merly known as the Image Building Task Force, was set up to promote the finer points of being associated with the university. The goal of the committee was to inform people associat- ed with the university of the importance of their support. The committee sought sup- port from the student body and ex-students to promote the campus on the local, state and national levels. The main purpose of the Tech Enhancement Commit- tee was first of all to bring a better awareness among the student body about what Tex- as Tech has and what it has to offer, said Love, originator of the committee. In addition to that, we were looking to pro- mote the university ' s image both statewide and national- ly. Among the means of com- munication for TEC was a pamphlet that contained up- to-date impressive facts about Texas Tech University. The information from the pam- phlets was planned to be used for a poster that would be dis- tributed to the Tech commu- nity. TEC was set up to keep in communication with deans, department chairs, support departments (such as Recrea- tional Sports and Career Planning and Placement) and student organizations that might be searching for impor- tant facts concerning Tech. The committee kept in con- tact with University News and Publications, Tech ' s pub- lic relations office, for a con- certed effort. Love said TEC hoped to in- form the students, campus personnel and citizens of Lub- bock of the impressive aspects of Tech and to develop a better relationship between students and faculty through knowl- edge of what each has to offer. Tech has an outstanding image. It ' s one that we just didn ' t bother to tell anybody about, said Love. When you talk to professionals, when you go to businesses and foun- dations, Texas Tech is looked upon very highly. But for some reason, we haven ' t taken the time or effort to go out and we ourselves promote it. One of the goals of TEC was to create a statewide public re- lations campaign that would increase awareness of Tech throughout the state by em- phasizing what Tech has to of- fer. TEC created posters, bumper stickers and buttons with the theme, Texas Tech, Twice the University. The committee worked with chap- ters of the Ex-Students Asso- ciation in major cities and re- gions, including target cities such as Austin and Houston where Tech needs to concen- trate efforts on image en- hancement. Both the Dads and Moms Association and the Office of New Student Relations were important factors in creating a favorable image for the uni- versity. Not only does our effort start within (the university), but we realize that we ' ve got to branch out to all our alumni and get them motivated, be- cause they are a part of our university, said Love. A framework for Action- Building Political Support for Tech was developed by TEC. A letter-writing cam- paign was started to commu- nicate the positive aspects of Tech. The committee distrib- uted information to statewide newspapers and legislators. Another goal was to get some political and voter support for Tech-related issues. A student survey was con- ducted with the objective be- ing to create a broad base of knowledgable students in re- gard to what Tech has to offer. The goal also was to under- stand the feelings of Tech stu- dents and address areas of concern. The committee informed students of activities and op- portunities that are offered at Tech, allowed the students to find out the facts important to them and let them formulate questions. Some of our students take Texas Tech for granted and at times don ' t realize how lucky they are to be at a university that has received national prominence but is small enough to care, said Love. Twenty-four thousand is a large size so you get the sense of a large campus, but small enough still to be personal. The number one response we got on why people like Tech is the friendly atmosphere. You can ' t get that at a lot of other campuses. — Tony Renteria 10 — Tech Enhancement C ' onimitlee

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TG DEN LIFE PAGE 12 PAGE 24 Hiven a smile from homecoming queen Lisa Ehrlich couldn ' t make up for a less than joyful homecom- ing. The Raiders were demolished by Arkansas, and a fight erupted during the parade. (Photo by Corby Roberts) Does this entrance to Doak Hall look like a scene from the ugliest campus in America? When Sports Illustrated magazine tried to tarnish Tech ' s image, it heard from some angry Red Raid- ers and Lubbock citizens. (Photo by Corby Roberts) PAGE 26 One of the most popular tradi- tions at Texas Tech is the Carol of Lights. Thousands of warm lights glow in the crisp winter air, mak- ing the campus radiate its Christ- mas spirit. (Photo by Ian Hal- perinl

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r t Jexas ' Si ' ech »»•■. V 1 «»V-«i •»» ' »-» 3t» »s c:«k . Student Association President Amy I )ve distributes buttons and bumper stickers bearing the slogan Texas Tech TvAce The I ' niversity. The slogan was developed by members of the Tech En- hancement Committee as the theme for much of the [)ublic relations efforts pro- moting Texas Tech. (Photo by Darrel Thomas) 1 ech Enhancement Committee member Gary Bannister devotes his time to building a good image for Tex- as Tech by making Texas Tech Twice The University buttons. (Photo by James RaabI — - V G 1 eamwork gets the job done as Cireg Storm draws the patterns Eric Morse cuts out buttons. Both are helping further the efforts of the Tech En- hancement Committee. (Photo by James Raab) Tech Enhancement Coniniiltee — 11