Texas Tech University - La Ventana Yearbook (Lubbock, TX)

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This tug-o-war event symbol- izes the united efforts and hu- man strength displayed at Tex- as Tech in building and pni- moting a positive image, (Photo by Ian Halperin) Human Strength Our Greatest Asset When Gov. Bill Clements axed 1988-89 funding for the Tech museum and Ranching Heritage Center, the Student Foundation, the Greek system and many others came to the rescue by initiating fund-raising efforts to save the two facilities. Even an economic report on Lubbock in Texas Business magazine said, If a city can be said to have a happy disposition, Lub- bock does. If the truth were known. Tech ' s image in the minds of most probably did not change drastically just in the scope of this year. More important, as a university we realized it is worth our time to shape and project the image we want the world to hold. No one will ever know how excellent Texas Tech really is unless we tell them. It sounds simple, but it is easier said than done. The project got off to a good start this year, but completing the task will take more time, teamwork and people working together with pride and dedication to let the world know that Texas Tech really is more than you think. At a watermelon eating contest, Shawn Ralston gets more than she anticipated. (Photo by Ian Halperin) 6 — Opening

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1 Over and Above, But Still Reaching A task force, the Tech Enhancement Com- mittee, was formed to analyze Tech ' s image and to develop strategies to cast Texas Tech in a more positive light to all who would listen. The Board of Regents approved stiffer ad- mission standards to upgrade the academic integrity of Tech by improving the quality of students. Tech ' s image suffered when a brawl erupt- ed during the homecoming parade between members of two fraternities. The Interfra- ternity Council responded positively, howev- er, by establishing a task force on Greek be- havior. When Student Association President Amy Love said promoting Tech to the out- side world must begin from within, she was referring to the greatest thing Tech has going for it: people. Red Raiders and West Texans are the friendliest, most helpful and genuine people in the state. These people will go to any length to defend, strengthen and improve what they love and believe in: Texas Tech. No one knows better what angry Red Raiders can be like than Sports Illustrated magazine. The publication ' s contention that Tech had the ugliest campus in America was met with outcries of anger, subscription can- cellations and nasty letters defending Tech ' s beauty. Fraternity and sorority mem- bers built chariots and raced them during Greek Week. Pro- ceeds from Greek Week bene- fited the Tech museum. (Photo by Ian Halperin) THxyvetAoKc t sXH Opening — .

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rJeing a member of the Goin ' Band from Raiderland requires hours of practice and genuine pride in Texas Tech. The group ' s dedication came shin- ing through in ever - perfor- mance. (Photo by Allen Rose) Students take pride in Texas Tech, and they expressed that pride through service opportu- nities such as painting curbs on campus near the UC. (Photo by Corby Roberts) 7Ho%et i x cfcvitAu A Opening — 7